Clients Push for Speculative Design Work
Designers are currently upset at the increasing push by customers toward doing spec work. As a photographer, I’d like to offer a little perspective.
Commentary:
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Advertising Effectiveness: Eye of the Beholder
A recent Linkedin and Harris Poll study of consumers and advertisers involved in the advertising decision-making process revealed disparate views. Apparently, those who determine the look-and-feel of an ad campaign are not necessarily in sink with their target audience’s opinion. Still, both sides agree on some approaches, such as ads that are entertaining or funny.
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PACA Conference Emphasizes Tech
The Picture Archive Council of America has announced a conference program that emphasizes emerging technologies and survival in the current economic conditions. The 14th annual event will be held in Miami in mid-October, and early-bird registration discounts end on August 15.
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iStock Welcomes Stock.xchng to Getty Images Family
Since Getty Images finalized its acquisition of Jupiterimages in February, traditional and microstock industry insiders have been waiting to see how the leader will integrate former Jupiter brands. This week saw another step in this relatively quiet process: iStockphoto announced that it took over management of the Internet’s leading free image Web site Stock.xchng.
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SuperStock Seeks Comptroller, Acct Exec
With all the depressing news, it is good to hear some good industry news occasionally. SuperStock is looking to hire a comptroller and an account executive.