iPad
Corbis® Images has launched
Corbis CRAVE, a premium image discovery experience developed exclusively for iPad® and as an accompanying web experience. CRAVE features expertly curated imagery from industry-leading commercial and editorial photographers. At launch there are 47 portfolios from featured photographers.
Photographers can now build their own portfolio and presentation apps for iPad and iPhone without the necessity of learning to code. Appafolio Biz and Appafolio Plus provide an application tool that lets the photographer produce and display slideshows, galleries and videos.
Bridgeman Art Library has introduced an iPad app called Bridgeman Art Doodle Live that is a fun way to introduce adults and children alike to the joys of art. The app is available at the
AppStore for £1.49.
Recently, the results of a year long study of Algebra 1 students at the Amelia Earhart Middle School in Riverside, California were announced. The math scores of the students who were taught using Houghton Mifflin Harcourt’s
HMH Fuse: Algebra 1 curriculum on the iPad were
20% higher in the Spring 2011 California Standards Test than other students who were taught using traditional paper textbooks.
In the previous series of articles entitled
"Edication: How The Market Has Changed" we looked as some of the factors that have changed the educational market for images. This series of stories looks ahead. Not only have there been dramatic changes in the past, but the business of delivering educational materials to students is still very much in transition. There will certainly be a decline in the use of printed products, a growth in the delivery of educational material online and more use of video. Check out these stories for more about where things seem to be headed.
Mobile communication is rapidly changing the way the world gets
information. More and more of the information we need will be delivered
via mobile devices. This shift is likely to change the demand for visual
materials. Here are some things to consider as you plan for the future.
In an effort to go after a share of the $15 billion educational textbook
market Apple Inc. has launched iBooks2 software with an aim to quicken
the adoption of the iPad in the educational market. The company has been
working with Pearson, McGraw-Hill and Houghton Mifflin Harcourt to
produce digital textbooks that can be delivered on the iPad. Currently,
these three companies are responsible for 90% of the textbooks sold in
the US.
Recentlty, a photographer asked what to charge for use of photos on a
travel app that is designed to help tourists discover new places to
visit, things to do, places to eat and drink etc.? Here are my thoughts.
Shutterstock Images LLC has released its
Shutterstock for iPad app, available for free download now in the Apple App Store.
The 2011-12 school year is about to begin. The use of printed books is
declining. Many school systems will expand their use of computer and
iPads this school year. Beginning in kindergarten children will be
taught using digital devices.
What happens when the iPad becomes the primary vehicle for delivering
educational information? Check out this story for some of the things we think will happen in the education business. Also see how what will happen to in the education business to content providers -- writers as well as photographers -- in the next ten years compares to how microstock has changed the stock photography business in the last decade.
The Association of American Publishers (AAP) has reported that e-Book
sales in February 2011 were $90.3 million, up 202.3% compared to
February 2010. Higher Education sales for January and February
2011 were $406.9 million, down by 5.6% vs the same period in 2010. K-12
sales for the same two-month period were $173 million, a decline of
8.9% compared to 2010.
In the past two years Corey Rich has directed and shot more than 15 video profiles for Apple. The stories have generally centered around small business and enterprise companies that have integrated iPhone and iPad for greater efficiency and, in many cases, a positive effect on their bottom line. His two minute
iPad in Business profile of Eric Jackson and Jackson Kayaks may give you an idea of new business opportunities that are opening up for still photographers turned videographers and producers.
Newspaper publishers, almost universally, believe the iPad and other
tablet devices are possible saviors of the journalism business since
they are a much more cost effective news delivery system than print and
more than 50 million devices are expected to be in use before the end of
2011. However, given the way payment for content is structured European
publishers are very concerned about loss of control of their
businesses.
Hawaii photographer Douglas Peebles is exploring a new market for his
images – iPhone Apps. During his more than 30 years of photographing the
Hawaiian Islands he has produced
18 books
and a number of pocket guides to the various islands. He currently has
seven iPhone apps which give him another way to reach consumers.
James Murdoch, CEO of News Corp., recently told a media conference in Monaco that tablets will hurt the newspaper business.
Most still photographers say their best pictures tell stories. To a limited degree, this is true. But photographers need to start thinking about more complete and complex stories, not just the best story they can tell in a single frame. This is where the opportunities lie.
“Our contention is that the iPad version of a magazine is part of the
rate base of that magazine,” said Condé Nast vice president of editorial
operations Richard Levine at the recent conference of the Picture
Archive Council of America. “A new strategy for acquiring content is
needed because it will be impossible to anticipate how imagery initially
acquired primarily for print use might be repurposed,” he continued.
This is not unique to Condé Nast issue, but rather a position other
publishers have already taken or will need to take in the near future.
Richard Levine’s keynote address at the PACA International Conference,
“The Impact of the iPad and the Future Use of Content,” raised a number
of critical issues for the stock photo industry.