Last summer Getty Images launched an API initiative called Connect by Getty Images that made it possible for then to collect a share of the advertising revenue when an ad appears on a page where a Getty Image is shown. One of the first companies to use the API was Yahoo. In the February statements Getty is reporting royalties from some of the early pay-per-view deals. The numbers being reported have alarmed a number of Getty’s contributors.
Getty photographer are complaining that their images aren’t being seen because over 365,360 iStock Exclusive+ images have been placed on the Getty site and are being given search return order preference. iStock photographers are complaining because images from various Getty brands are being pushed into The Agency Collection on iStock. TAC now contains at least 58,546 images.
The buyer’s panel at the recent Picture Agency Council of America (PACA) conference in Chicago offered a number of ideas for ways individual sellers and stock photo distributors might adjust their search, delivery and pricing procedures to improve the chances of their images being chosen and used.
Most online databases of stock photos contain hundreds of thousands of
images that are never seen by potential buyers. This can be attributed
to the fact that the sole way of finding images is through the use of
keywords. Learn more about how Visual Search could go a long way to solving this problem and the specific strategy used by Pixolution
Late last week Shutterstock
sent out a press release introducing – a little pre-maturely it turns out – a new image discovery tool called “Shutterstock Instant.” In fact, if you go to the Shutterstock site there is no evidence that this feature exists. It turns out it is still a prototype. As with all prototypes when it is finally released to the public it may be quite a bit different than it is today.
It no longer makes sense to keep microstock and traditional stock separate. It’s time to look at integration. Read this article to understand why and what the industry needs to do to go about accomplishing such an integration.