Statistics & Surveys

Top Suppliers To Getty Images

By Jim Pickerell | 1545 Words | Posted 11/10/2017 | Comments
It was recently called to my attention that EyeEm has 3,494,298 images in the Getty Images collection. Add to that the 2,755,731 in the Moment collection (from Flickr photographers) and these two collections represent 29% of the combined RM and RF collections currently on Gettyimages.com, and 41% of the RF collection alone. I thought it might be interesting to take a look at the current number of images each brand has at Getty.

Are Getty’s Top Suppliers Providing What Customers Need?

By Jim Pickerell | 1972 Words | Posted 11/10/2017 | Comments
One of the interesting questions raised by the chart in the previous story and the chart below is the annual revenue each collection might possibly generate. Certain specialized collections may have provided very few images and thus generate much less than the larger collections. However, by using the attached chart brand owners may be able to get a senses of whether their images are selling as well as those of their competitors.

Getty Images Revenue

By Jim Pickerell | 514 Words | Posted 11/8/2017 | Comments
Moody’s Investor Service reports that total Getty Images revenue for the twelve months ended 30 September 2017 was $836.8 million.

Alamy Trends Since 2008

By Jim Pickerell | 713 Words | Posted 11/2/2017 | Comments
Alamy had a very good year in 2016 with total turnover up 31% to 19,185,668 £ compared to 14,627,376 £ in 2015. However, much of that percentage growth was due to strong sales in the U.S. and a declining exchange rate in the pound compared to other currencies. Based on the U.S. dollar rate at the end of each year the total turnover 2016 was $23,675,114 compared to $21,569,529 for 2015.

GDUSA Stock Visuals Survey Results

By Jim Pickerell | 828 Words | Posted 11/1/2017 | Comments
The results of Graphic Design USA’s 31st Annual Stock Visual Reader Survey are now available here. Ninety-two percent of the respondents use stock photos, 72% use stock illustration and 41% use footage and animation. This is a must read for anyone trying to produce imagery that the market wants.

Shutterstock Q3 2017 Financial Results

By Jim Pickerell | 1061 Words | Posted 10/31/2017 | Comments
Shutterstock has reported Q3 2017 revenue of $141.1 million up $18.0 million, or 14% on a constant currency basis, compared to Q3 2016. The revenue was also up $7.1 million from Q2 2017. Revenue per download averaged $3.23 per image, an 11% increase over Q3 2016. About 27% of revenue, or roughly $38.09 million, was paid out in royalties to contributors.

Global Advertising Forecasts

By Jim Pickerell | 786 Words | Posted 7/27/2017 | Comments
In reviewing the latest reports from Magna, eMarketer, PriceWaterhouseCoopers and ZenithOptimedia it appears that the global advertising market is expected to generate about $504 billion in 2017, up 3.7% from 2016. The growth in 2016 was +5.9%, but the Olympics and U.S. Elections contributed a lot to that growth. Global advertising growth is expected to re-accelerate to +4.5% in 2018 with the return of even-year events (Football World Cup in Russia, Mid-Term U.S. elections, Winter Olympics in South Korea.)

What Sells?

By Jim Pickerell | 1524 Words | Posted 7/12/2017 | Comments
Assuming you are taking pictures because you want to earn some money from what you produce, it would be very helpful to have some information about which images among the hundreds of millions out there are actually selling, and how frequently. What’s in demand?

Future Growth Potential For Stock Video

By Jim Pickerell | 818 Words | Posted 6/8/2017 | Comments
One of the big questions in today’s stock photo industry is the future potential for stock video use. Recently, the Digital Media Licensing Association (DMLA) conducted a webinar on this subject. A video is available here.

What Sells: Part Two

By Jim Pickerell | 895 Words | Posted 5/29/2017 | Comments
In a comment to my previous story, Sarah Fix of Blend Images pointed out that technology solutions alone may not provide photographers with the information they need to make the most productive use of their time and resources.

Locating Major Stock Image Producers

By Jim Pickerell | 729 Words | Posted 5/15/2017 | Comments
Where are the major producers of stock images located? One might expect then to live in New York, London, Los Angeles and Berlin near where the major customers. We also must not forget San Francisco, Seattle and Calgary. Think again.

Getty Turns The Corner

By Jim Pickerell | 590 Words | Posted 4/17/2017 | Comments
From and investors point of view, Getty may have turned the corner. However, this may not benefit image creators, particularly those from North America and the Western Europe. It is my understanding that gross revenue in 2016 was about $840 million, up about 4% from around $808 million in 2015. Until 2016, Getty’s revenue declined steadily for about three years as they struggled to get their prices in line with their major competitor, Shutterstock.

Questions Agencies Should Be Asking

By Jim Pickerell | 593 Words | Posted 4/4/2017 | Comments
Here is a list of 13 questions agencies should consider asking themselves. They might even want to consider asking their top producing photographers and illustrators questions 3, 4 and 7.

Global Still Image Market Growth Trends: According To Technavio

By Jim Pickerell | 904 Words | Posted 4/3/2017 | Comments
Technavio, a leading global market research company headquartered in London, has released its annual report on the Global Still Image Market, looking ahead five years to 2021. They say: “Technavio analysts forecast the global still images market to grow to USD 4.46 billion by 2021, at a CAGR of close to 8% over the forecast period."

Stock Photo Production: Eastern Europe, Asia Dominate

By Jim Pickerell | 1030 Words | Posted 3/13/2017 | Comments
Thanks to information supplied by microstock.top concerning Shutterstock contributors and information from Nationmaster.com regarding the average 2014 monthly salary from 162 countries, it is possible to get a better understanding of why more than 60% of the images in the Shutterstock collection are provided by Eastern European and Asian creators.

Basic Math At Getty

By Jim Pickerell | 2685 Words | Posted 3/2/2017 | Comments
Getty’s ESP system for supplying information about their sales to iStock contributors certainly offers much more information than was previously available. Unfortunately, this information may point to an overpayments problem. It all revolves around cancelled sales.

Microstock.top - Shutterstock Data

By Jim Pickerell | 423 Words | Posted 2/28/2017 | Comments
Back in February 2016 microstock.top began using archive.org/web/ to search thousands of creator portfolio pages at www.shutterstock.com and record the data. This is not hacking, fishing, use of an API or insider information. These pages are accessible to everyone.

Shutterstock 2016 Financial Results

By Jim Pickerell | 1556 Words | Posted 2/27/2017 | Comments
Shutterstock has reported Q4 2016 revenue of $130.2 million and a total of $494.3 million in revenue for all of 2016. The full year revenue was up about 16% from $425.1 million in 2015. There were a total of 167.9 million downloads for the year up from 147.2 million in 2015. While revenue grew 16% the collection size grew 63% to 116.2 million up from 71.4 million at the end of 2015.

Statistics: Available Images, 2016 Licenses

By Jim Pickerell | 478 Words | Posted 2/16/2017 | Comments
I was recently asked if I had any statistics on the number of unique RM/RF images available for commercial licensing. Last September Justin Brinson said he had more than 500,000,000 unique RM and traditional RF images (no microstock) on his PicturEngine platform. These images were provided by 64 different agencies and a number of individual photographers.

More On Alamy Measures

By Jim Pickerell | 471 Words | Posted 2/16/2017 | Comments
One things that surprised me about the research I did for the Alamy Measures article was the small number of sales that were recorded.

Shutterstock Stats

By Jim Pickerell | 603 Words | Posted 2/8/2017 | Comments
As of January 19, 2017 Shutterstock had 119,292,457 royalty free stock images in its collection according to www.microstock.top. They had added 1,352,852 new stock images during the week. I recently discovered microstock.top which provides some very detailed breakdowns of Shutterstock contributors. It is unclear how frequently they will update this information, but it is the kind of information that can help everyone in the industry – Shutterstock contributor or not – have better understanding of Shutterstock’s business.

iStock Data: 5 Days Left

By Jim Pickerell | 170 Words | Posted 1/26/2017 | Comments
iStock contributors who want to retain their detailed historical royalty data up to and including December 31st 2016 have 5 days left before that data disappears from the iStock site. After January 31, 2017 Account Management will only offer 23 months of summary historical royalty data. It’s critical that contributors download all the data they require from the iStock site as soon as possible.

Protect Your Copyright: Respond To Survey

By Jim Pickerell | 288 Words | Posted 1/12/2017 | Comments
If copyright protection is important to you, it is absolutely critical that you respond by January 31, 2017 to the survey that the new Librarian of Congress, Dr. Carla Hayden has posted on Survey Monkey.

What Image Creators Need

By Jim Pickerell | 662 Words | Posted 1/5/2017 | Comments
As I pointed out in my iStock article on Monday more and more of the top image creators are cutting back on production and turning to other ways to earn a living. It’s not only microstock photographers who are pulling back, those selling RM and traditional RF are in even greater retreat. See this article

iStock Single Image Download Decline Continues

By Jim Pickerell | 1042 Words | Posted 1/2/2017 | Comments
iStock single image downloads appear to have continued to decline in the last half of 2016. Unfortunately, five of the 430 contributors that we tracked in the past have now disappeared. In the last report these contributors represented 544,000 total career downloads. It is unclear whether they have withdrawn their collections, or repurposed them under another brand that I am no longer able to track.