Articles by Jim Pickerell

Dreamstime Celebrates Its 20th Anniversary

By Jim Pickerell | 400 Words | Posted 9/25/2020 | Comments
Dreamstime has announced the start of a celebratory month to mark its 20th anniversary this September. Dreamstime.com was registered in 2000 and disrupted the stock photography market by lowering prices manifold and enabling many photographers to join the industry. In 2004, it gained a top 3 position and has continued to experience sustained and rapid growth, evolving from a handful of photos to featuring 145+ million files in its online library and employing its own proprietary AI, PhotoEye, for filtering the now steady 3 million monthly approvals in 2020.

IPTC Photo Metadata Conference 2020

By Jim Pickerell | 378 Words | Posted 9/25/2020 | Comments
The IPTC, the global standards body of the news media will be conducting its 2020 IPTC Photo Metadata Conference online this year and it is entirely free for anyone to attend. The conference will take place on Tuesday 13 October 2020 from 15:00 to 18:00 UTC time. (That’s 11:00 to 14:00 EDT.)

Changing Stock Imagery Market

By Jim Pickerell | 258 Words | Posted 9/24/2020 | Comments
In an effort to better understand how the global pandemic and cultural movements have impacted the stock imagery industry, Adobe surveyed 600 global creatives in July 2020. Creators feel challenged in today’s creative environment, and 82% of respondents believe 2020 has forever changed the way they will create.

Premium Access Pricing

By Jim Pickerell | 916 Words | Posted 9/11/2020 | Comments (1)
A Getty Images photographer asked if I could explain how Getty calculates its Premium Access (PA) deals where prices for image use vary widely? He pointed out that on his most recent statement he had a number of PA sales for $0.11 and one for $286.00. The vast majority of PA sales (roughly 60% of all sales) are near the low end, but there are also occasional extreme outliers.

Google Licensable Badge Announced

By Jim Pickerell | 672 Words | Posted 9/9/2020 | Comments
Last week Google announced it’s intention to launch Google Licensable Badge a function that will place a badge on images which require licensing before use when they are found by anyone doing a Google search. It is expected the launch will happen in the next couple of months.

Stock Photography Future

By Jim Pickerell | 1060 Words | Posted 9/8/2020 | Comments (2)
A young man studying photography wrote recently and asked if I could supply him with some accurate stock photography analysis. I told him I could, but he wasn’t going to like what I had to say.  (This article is free to all readers, but there is a number of links within the story that require payment if readers want more detailed information.)

DMLA Conference Schedule

By Jim Pickerell | 244 Words | Posted 9/8/2020 | Comments
The schedule for the Digital Media Licensing Association (DMLA) Conference, October 25-30 is now available here. Online sessions for the week long conference will begin most days at 11:00am EDT and end by 5:00pm EDT. There will be two keynote addresses. On Monday at 11:00am Paolo Malabuyo, Director of UX at YouTube will speak on Embracing Complexity.

Colorsport Archive Sales

By Jim Pickerell | 413 Words | Posted 9/8/2020 | Comments
With the decline in public sporting events due to Covid-19, and thus the need for photo coverage, many sports photographers have seen a significant decline in demand for their services. But media companies still have time slots and space to fill. Consequently, they are turning more to documentaries and coverage of historical events to fill their gaps. In the UK this is great news for archies like Colorsport whose collection of sporting imagery goes back to the 1880s.

Self-Employed Photographer Dilemma

By Jim Pickerell | 1449 Words | Posted 8/28/2020 | Comments
If you are a U.S. photographer hoping to earn at least a portion of your future living expenses from selling or licensing rights to the images you produce, it is time to seriously reassess your business plan. If photography is a hobby. If the pictures you produce are for personal enjoyment and their earning potential is unimportant. If you have no need to earn revenue from your efforts, by all means continue to take pictures. But recognize that no matter how great your images might be, in all likelihood any future financial compensation you receive will be miniscule compared to the time and effort expended.

DMLA 2020 Conference

By Jim Pickerell | 300 Words | Posted 8/28/2020 | Comments
The Digital Media Licensing Association (DMLA) Conference will be virtual this year and available to registered attendees for a full week from October 25th through Friday the 30th.? It is expected that there will be nearly 25 sessions, including two keynotes, nine panels and more than a dozen roundtables, all conveniently stretched over the week and available to you from the comfort of your home.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.