Ads On the Net

Posted on 3/1/1996 by Jim Pickerell | Printable Version | Comments (0)


Ads on the Net

March, 1996 - Net advertising is becoming big business. When you have a picture used either as
editorial or advertising material you should consider what the publications are
charging advertisers to place an ad in their space.

Below are what a few publications charge along with their hits and visits. You

can get a more complete list and more detailed information at Rosalind Resnick's
IPA site:

Conde Nast Traveler
-- $2,000 to $10,000 per month

55,109 hits/day 10,067 visits/day 1,487 visitors/day

-- $5,000 per month $10,000 (8 weeks)

30,000 hits/day

(The Washington Post reported that in November 1995 they had 13,000,000 hits and
almost 500,000 visitors.)

Editor & Publisher
-- $2,500 per month

40,000 hits/day

-- $12,000 per month, 13,000 visits/day

-- $3,500 to $20,000 per month

PC World
-- $12,000 per month

-- $10,000/month $30,000 to $50,000 per quarter

200,000 hits/day

Popular Mechanics
-- $4,875 per month, 70,000 hits/day

Christian Science Monitor
-- $2,500 per month

17,160 hits/day 907 visits/day 816 visitors/day

Time Magazine
-- $10,000 to $30,000 per month

17,000 visits/day

Internet guides and navigational services

-- $10,000 per month

400,000 visitors/day

-- $20,000 per month

3,000,000 hits/day 3,000,000 visits/day 300,000 visitors/day

Remember, the editorial content is what brings readers to these sites. Your content
makes the site worth visiting. Therefore, you should be fairly compensated.

Is Anyone Reading These Ads?

Many say that no one is reading the online ads. The same can be said about the ads
in magazines and newspapers, particularly if many subscribers don't open the publication
on a given day or week or search through it totally.

Advertisers are spending money so they must think it is worth their while.

One advantage of a company advertising on-line is that once a reader decides that
he or she wants more information about the company the company can easily immediately
provide the reader with extensive information on all the products or services the
company has to offer. They are not forced to one narrowly defined pitch due to lack of

In addition the company can easily track the number of people interested in various
products. They can also invite the user to provide name and address information
if they want more details, or if they want to talk to a salesperson.

Copyright © 1996 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff