AP and NFL Extend Exclusive Photo Licensing Deal

Posted on 2/24/2015 by Jim Pickerell | Printable Version | Comments (0)

The Associated Press and the National Football League today extended their commercial photo agreement, solidifying the AP’s status as the worldwide commercial licensing agent of the NFL through the 2017 season.

This renewal continues the status of AP as the definitive source for NFL imagery. Photographers from AP have captured the core of the NFL’s history including every Super Bowl since the first in 1967. In 1996, AP became the first news organization to cover a Super Bowl without film, using only digital cameras, at Super Bowl XXX in Tempe, Arizona.

The unmatched AP archive includes defining, unique and powerful images documenting the NFL experience, the games, the players and events such as the NFL Draft. The AP also will continue to offer fans direct access to a range of NFL photo products, from individual prints to large-scale, customizable framed prints through the NFL Photo Store located at http://nflphotostore.nfl.com and individual team websites.

“We are excited to continue our relationship with the NFL as the exclusive commercial provider and official photo store for the League,” said Lloyd Pawlak, AP's global director of sales, commercial services. “The NFL’s reach and popularity make it a leader in professional sports and AP is pleased to continue our valuable relationship.”

“We are pleased to extend our relationship with AP,” said Julie Moeller, vice president of media strategy and business development for the NFL. “We look forward to continuing to work with the AP to bring fans closer to the game through photos of their favorite moments, teams and players.”

AP provides instant access to AP's iconic photos and adds new content every minute of every day from every corner of the world, making it an essential source of over 60 million photos and graphics for professional image buyers and commercial customers. AP licenses photos globally through http://www.apimages.com.

Copyright © 2015 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


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