Aurora Photos Sold To Cavan Images

Posted on 1/8/2019 by Jim Pickerell | Printable Version | Comments (0)

Aurora Photos has been sold to Cavan Images. The official transition date is Feb 1, 2019. Aurora was founded in 1993 as an agency specializing in offering images related to Outdoor Adventure, Healthy and Active Lifestyles, Nature’s Beauty and remote travel to adventure destinations.

Cavan Images first came to our attention in 2013 when Shutterstock launched its Offset collection. In the beginning Cavan, based in New York, had the largest collection of images on Offset. Their collection now numbers 53,779 images.

Currently, Westend61 from Munich, Germany has a slightly larger collection of 65,394 images on Offset, but when the Aurora Photos collection of 19,957 images is added to Cavan’s it should once again be the largest Offset collection with a total of 73,736 images.

Other contributors have indicated that Offset makes about one sale a year for every 10 images in the collection. Thus, the number of Offset sales from the combined Cavan/Aurora collection might be in the range of 7,000 to 8,000 annually.

Both the Cavan and Aurora collections are available through other distributors as well and the companies also make direct sales through their primary websites.

Aurora founder José Azel said, “Now the time has come to transition again, for me personally and the Aurora Community. I always believed, and still do, that great photography speaks for itself. Fine work will persevere. With this in mind, I will be placing Aurora Photos under the auspices of Cavan Images and their excellent team, led by Peter Hannert, their founding member and CEO. With this successful agency, a solid future lies ahead for Aurora’s contributors, and the Aurora brand.”

Throughout January Aurora will be functioning as always, providing a transition period for Cavan to take the lead.

Karl Schatz, (xfpungm@nhebencubgbf.pbz ) Aurora’s Director of Customer Service, will be continuing in a part-time administrative role after Jan 31 to make sure all sales made prior to Feb 1 are collected by Aurora and paid out to suppliers.

Copyright © 2019 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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