Dissolve Supplying Free Footage For Pro Bono Projects

Posted on 3/7/2017 by Jim Pickerell | Printable Version | Comments (0)

Dissolve has provided its contributors with information about a special marketing campaign - Dissolve for a Cause - it has launched. Under this program, agencies and studios working on pro bono projects may apply to receive up to $2,500 in royalty-free footage or photography.

Dissolve expects this program to resonate strongly with agency customers and prospects, as well as encourage the good work of recognized nonprofits and charities around the world. For more about the program, and to watch the video created to launch it go to dissolve.com/cause.

Content licensed through Dissolve for a Cause falls under a pro bono license, which is a six-month license for restricted use valued at 50% off the content’s suggested retail price. While Dissolve does not collect payment for pro bono licenses, at its expense, it will pay royalties to contributors at their usual percentage rate based on the pro bono license value. For example, content licensed through this program that has a regular price of $79 on Dissolve would have a pro bono license value of $39.50. Dissolve will calculate the contributor royalty payment based on the $39.50 value.

Other program details of interest:
    •    This program applies only to royalty-free, commercial stock footage or photos.
    •    Approval is at the sole discretion of Dissolve.
    •    The offer is available to firms or individuals producing pro bono work (at no charge to the client) on behalf of a registered 501(c)(3) organization (if in USA), registered charity, or tax-exempt organization.

    •    Agencies must use the clips or photos within six months of the application date and share their completed work with Dissolve.

Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


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