From Medio To Glow

Posted on 11/1/2005 by Jim Pickerell | Printable Version | Comments (0)



November 1, 2005

What in the world is Medio Images? Last week in his conference call to investors Jonathan Klein mentioned that Getty Images had just purchased a company named Medio Images and that they got 35,000 images in the deal.

Three years ago Medio Images, a company founded to specialize in the production of Latino lifestyle images, didn't even exist and now it has been sold lock, stock and barrel (the phrase means "all inclusive of its parts") to Getty. The few in the industry who knew anything about the company are saying, "good for the owners, now they can retire and go sit on a beach in Miami." That's not, hardly the plan.

CEO, Gustavo Baez and his team intend to aggressively continue stock photo production and they are not missing a beat. Part of the deal with Getty allows them to establish a new brand and continue producing images. They are doing just that at a frantic pace. They expect to launch a new brand called Glow in early December. Glow will offer the same high quality, and highly marketable images for which Medio Images have become known. All the same production people are still involved and the company is expanding its operation and capabilities daily.

Some might think, "that's all well and good, but it will take them a while to build a new file." Not true. As the deal with Getty was being closed, Baez was already thinking ahead and producing for the next business. Given the production already in the pipeline, by early 2006 Glow expects to be offering at least 20,000 images with a special emphasis on Latin lifestyles, travel, concepts and illustration. That number of images will continue to steadily grow. Given their history it can also be expected that the breadth of subject matter that interests them will expand as they continue to move forward and discover ways to exploit other niche's of the market.

The Glow production operation is a perfect example of where I think the industry is headed (See Story 771). They have put together a team of production coordinators, photographers, and photoshop experts that can arrange shoots, produce volume and move the images quickly to market. They have production facilities in Maryland, Miami, Colombia, Venezuela and Estonia.

Glow will put very little emphasis on direct selling to customers. Instead the company expects the vast majority of its revenue to come from sales made through existing distributor operations that represent many different brands and have long standing relationships with their customers. They have already signed agreements with many of the major distributors and are looking for other outlets worldwide.

Copyright © 2005 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff