GDUSA Previews Stock Survey

Posted on 8/21/2009 by Jim Pickerell | Printable Version | Comments (0)

Graphic Design USA has previewed the results of its 23rd Annual Stock Visual Survey. The full report, which will be published in the September edition of the magazine, shows prevalence of royalty-free and microstock imagery among professional designers, but the magazine does not think this means rights-managed licensing is on its way out.

Of the professional designers surveyed, 94% use stock and 95% of those use royalty-free stock. Only 45% use rights-managed imagery. Nearly three quarters of professional designers have now used microstock, nearly double the results of two years ago. Subscription produces are in use by 45% of designers.

GDUSA says, “Given the downward pressure on price, one might assume that rights-managed licensing is toast. One would be wrong. As is described in more detail in the full report, creatives continue to evince a stubborn and vehement respect for the character and quality of rights-managed stock as well as its close cousin, the specialized or niche stock collection.

“Even under the duress of the economic downturn and the many high-volume/low-cost options, a shade under half of the respondants still license rights managed images sometimes. More than a quarter of creatives still spend more total dollars on rights managed images than on royalty free.”

The issue not addressed by the survey is whether there is enough demand for rights-managed images to make it an economically viable proposition for photographers to continue to produce them. Creatives may be spending more total dollars for rights-managed than for royalty fee, but that’s not hard to do. If the average price of a microstock royalty-free image is $5 to $6, and an average price for a rights-managed image is $500 (as it was for Getty Images a couple years ago), designers could be using almost 100 microstock images for every single rights-managed one they purchase and still be paying more for the rights-managed image.




Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Selling-Stock Now Free
Good News. Beginning today, Selling-Stock (www.selling-stock.com) is FREE to all readers. Try it out. Not only is it possible to read every new story on the site by simply clicking on the headline, b...
Read More
Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More

More from Free Stuff