Getty Image Partner Rebels

Posted on 9/7/2007 by Jim Pickerell | Printable Version | Comments (2)

As promised, Getty is heavily promoting its new $49 price for Web use of any RM, RR or RF image in its collection. But some suppliers are rebelling. There is an asterisk after the $49* that says, "...does not include images from Image Source or Arnold Newman Collection, or select editorial images."

Image Source refused to allow sale of its images at this price to avoid undermining its relationships with other distributors and its own direct sales to customers. Industry rumors have it that Getty is now punishing Image Source by lowering its position in the search return order, which will undoubtedly lead to fewer Getty sales overall for Image Source for all types of uses.

As part of their contracts, RF image partners have some rights to set prices for the licensing of their images. Many appear to be unhappy with Getty's recent move, but so far no others have joined Image Source in refusing to allow their images to be licensed in this way.

One partner offered the following analogy for Getty's new strategy. He said, "It's like going to Morton's Steakhouse to get a hamburger. If Morton's wanted to increase volume, they wouldn't start offering Big Macs for $49. If someone wants a Big Mac, they will not go to an upscale steak house to get it, they will go to McDonald's and get it at the McDonald's price."

Copyright © 2007 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Robert Dahl Posted Sep 10, 2007
    A quick check of the Mortons Steakhouse web site shows they have "slightly smaller STEAKS", as well as lamb, shrimp, lobster, salmon, tuna, and even chicken. Not to mention Cesar Salad, asparagus, spinich, and wild mushrooms.

    If Getty has customers who sometimes need a $49 web image, but cannot get it at Getty, they will go elsewhere. And they may not come back. It is all about giving the customer what they need, at the price their customer's customer is willing to pay. Morton will still draw the big spenders with the famous Double Cut Filet Mignon and Bone-In Double Cut Prime Rib, but they need something for the wife, daughter, health concious son-in-law, or post by-pass customer. Morton has apparently learned to face that reality without changing their "core competence". Getty (and all of us) need to see that reality as well.

  • Peter Bisset Posted Sep 10, 2007
    Fortunately I have very very few images with Getty, and in recent years I have resisted the temptation to greatly increase the number of images I have with them. Thank goodness I resisted as it seems that they have less and less respect for their photographers and working in a favourable invironment with them. There are still some other stock agents out there with a much better attitude it seems. Peter B.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff