Getty, iStock, Shutterstock Comparisons

Posted on 7/17/2018 by Jim Pickerell | Printable Version | Comments (0)

Recently I’ve done three stories examining various aspects of the collections at Getty and iStock and Shutterstock. The chart below provides easy comparisons of these three collections.

  Getty Percent iStock iStock Shutterstock Percent
    Total Getty Signature Essentials   Of Total
Total 26,024,940 Collection     205,781,944 Shutterstock
Nature 8,230,582 31.6% 2,785,871 17,666,655 58,257,587 28.31%
Scenic 3,584,807 13.8% 841,429 3,756,209 6,277,907 3.05%
Landscape 3,019,346 11.6% 987,946 5,360,634 19,029,548 9.25%
Architecture 3,274,224 12.6% 838,585 4,445,029 13,984,038 6.8%
Flowers 1,625,736 6.2% 685,878 5,554,013 18,242,149 8.86%
Animals 2,944,307 11.3% 1,056,674 7,562,936 11,319,612 5.5%
Travel 5,640,591 21.7% 2,194,464 8,605,950 23,976,357 11.65%
Recreation 2,914,957 11.2% 1,515,388 3,481,647 3,013,212 1.46%
Food 2,070,328 8% 1,557,028 13,062,144 24,832,057 12.07%
Agriculture 648,323 2.5% 357,547 2,375,224 5,804,033 2.82%
Children 1,727,058 6.6% 1,078,696 2,650,228 7,055,920 3.43%
Industry 635,944 2.4% 796,275 3,317,530 7,650,550 3.72%
Business 1,548,061 5.9% 1,758,470 6,258,139 27,467,402 13.35%
Family 853,729 3.3% 624,863 1,462,897 4,353,670 2.12%
Aviation 167,798 0.6% 107,837 ,444,495 595,206 0.29%
Medical 452,407 1.7% 491,604 2,624,680 3,993,578 1.94%
Computer 564,550 2.2% 655,197 1,792,910 7,938,453 3.86%
Office 539,986 2.1% 509,900 1,492,403 8,259,881 4.01%
Education 352,427 1.4% 391,146 1,454,160 5,287,340 2.57%
Drugs 104,560 0.4% 145,822 1,024,484 909,575 0.44%
Soccer 51,855 0.2% 48,637 184,740 916,093 0.45%
Business Meeting 176,220 0.7% 161,191 180,561 1,564,085 0.76%
Drone 19,007 0.1% 13,420 2,215 290,293 0.14%
  41,146,803   19,603,868 94,829,883 261,018,546  

Note that the iStock Signature collection alone has as many, if not more, images in key subject areas as Getty Images has. As a result customers may find iStock may be a better source for premium images than Getty. A few photographer who have images on both iStock and Getty indicate that iStock Signature tends to generate more sales and more royalty revenue for them that Getty RF.

Copyright © 2018 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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