Getty Video Producers: Get Ready For Some Low Royalties

Posted on 9/26/2018 by Jim Pickerell | Printable Version | Comments (2)

Getty Images has just done a deal with www.animoto.com to provide unlimited video clips to Animoto video producers. Animoto says, “Now when you create marketing videos in Animoto, you'll have unlimited access to our stunning collection of stock photos and video clips at no extra cost beyond your subscription.”

So what do those subscriptions cost? An Animoto Professional subscription costs $22 per month ($264 per year) and a Business subscription costs $34 per month ($408 per year). Presumably, Animoto gets to keep some portion of that money for the services they provide. We have no idea how much Getty gets for the clips they provide.

Suppose an Animoto subscriber only creates one video per month. How many clips will they need for a single video? If Getty gets 50% of the monthly fee (say $11) then they knock their percentage off the top and divide the remainder among the clip producers. The fee per clip could easily be $1.00 or less. Of course, if the Animoto subscriber produces several videos the royalty share for the videographer will probably be a lot less than $1.00 per clip.



In addition anyone signing up for Animoto gets a 14-day free trial so some of the videographers will get nothing for the use of their video clips.

Animoto says, “We're super excited about our new stock library, and we wanted to share some of that excitement with you. That's why we're offering 35% off an annual Professional plan through October 4, 2018. Give our Getty Images stock a try and find out how we're working every day to make video creation faster, easier, and more polished for you and your brand.”



What Do You Get With Either Of The Plans


Professional
    •    High quality video (HD 1080p)
    •    2,000+ commercially licensed music tracks
    •    50+ pre-built Marketing storyboards


    •    100+ Memories styles
    •    25+ professional fonts
    •    Unlimited custom colors
    •    No Animoto branding on videos
    •    1,000,000+ Getty stock images & videos
    •    Add your logo as a corner watermark
    •    License to resell to consumers
Business
    •    High quality video (HD 1080p)
    •    3,000+ commercially licensed music tracks
    •    50+ pre-built Marketing storyboards
    •    100+ Memories styles
    •    25+ professional fonts
    •    Unlimited custom colors
    •    No Animoto branding on videos
    •    1,000,000+ Getty stock images & videos
    •    Add your logo as a corner watermark
    •    License to resell to businesses
    •    Accounts for up to 3 users
    •    30-minute consultation with a video expert
This offering may be for still photos also. The Animoto promotion says that uses get access to “Over 1 million stock photos and videos.” We don’t know how much “Over 1 million” that might be. Getty have over 5.8 million video clips, 27.4 million Creative still images and 113 million editorial images. Maybe they are only making a small portion of their collection available to Animoto, but I wouldn’t bet on it.


Copyright © 2018 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

  • Peter Dazeley Posted Sep 27, 2018
    exactly how will the next generation of creators be able to afford to create?

  • Emanuel Schwermer Posted Sep 30, 2018
    DISGUSTING!

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