Good News: $415,000 Photo Sale

Posted on 8/29/2013 by Jim Pickerell | Printable Version | Comments (2)

In this time of ever declining stock photo prices it is great when we can report a significant license fee for stock images.

Last week one of the remaining, small, independent photo agencies negotiated a campaign of global scope entailing unlimited print, web and marketing uses of 7 images for a period of 10 years for a total fee of $415,000.

Unfortunately, I’m not at liberty to tell my readers a lot about the specific images or the customer. Suffice to say that the images were unique. They couldn’t be reshot and no one else had anything else that would remotely satisfy this particular customer’s needs. One of the big reasons why most stock images are licensed at such low prices today is that there are usually tens if not hundreds of similar images out there that may not be quite as good as the one the photographer has to offer, but will work just fine for the customer’s planned use.

Such situations are rarer than winning the lottery, but they still can happen. And when such a situation arises it helps to have an excellent negotiator handling the negotiations for the photographer.

Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Sonia Wasco Posted Aug 29, 2013
    Nice to know some customers dtill value a great stock photo!

  • Christian Delannoy Posted Sep 2, 2013
    can we know which agency has won the lottery please

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