Image Brief To Launch MyMarketplace

Posted on 7/16/2015 by Jim Pickerell | Printable Version | Comments (0)

ImageBrief will be adding a stock search aspect called MyMarketplace in the near future. Right now they are reaching out to their premium photographers to collect images for this service. It is unclear when the actual service will be available for buyers to search, but it will add stock search to the briefing and finding a photographer they can hire directly features they already enjoy.

Right now participation in the MyMarketplace database is only open to premium photographers who pay $499 a year for a bundle of ImageBrief services. Premium photographers get 100% of the fees listed on briefs, assignment fees negotiated or fees collected for the licensing of stock images found on MyMarketplace. The number of premium photographers they will accept is limited.

Premium photographers are promoted to ImageBrief’s network of 8,000 agencies, brands and publishers and receive the following benefits.

    Profile & Portfolio Page
    Verified briefs in your inbox & app
    MyMarketplace with Unlimited Submissions
    Auto-tagging Reverse Image Search
    Find a Pro Search result priority

    1-1 portfolio review
    Premium listing to Buyers
    Promotion to buyers for assignment
    Showcase work via social channels
One of the advantages offered compared to other stock sites is that photographers are not required to keyword their work. ImageBrief offers auto-tagging. They say they have an algorithm that “offers up tags that are incredibly on-point.” Photographers will also have the ability to add their own tags and location information.

ImageBrief also offers a reverse image search feature that allow buyers to drag/drop a reference image into ImageBrief and find all the similar images that are available in the ImageBrief collection.

Marketplace Pricing

Photographers will be able to submit images that have releases, or ones without releases, and specify if they want to license them as RF or RM. ImageBrief has also announced the prices they will charge for images. The chart below specifics the charges for RF and RM uses and the rights granted for each type of use.

Royalty Free Rights Managed
Royalty Free Basic All Digital Media
$250 USD $250 USD
Use it Anywhere Includes (all):
Royalty Free Apps
Non-Exclusive Email promo
Worldwide Social Media
Forever Website
File Size: 2,800px @ 72dpi Digital Banner Ads
  Web Video
Royalty Free Premium Blogs
$500 USD Non-Exclusive
Use it Anywhere For 2 years
Royalty Free File Size: 2,800px @ 72dpi
Worldwide Print Editorial
Forever $250 USD
File Size: Largest Available  
  Editorial use in one of these:
Custom License Magazine (includes tablet edition)
Price Varies Newspaper (includes tablet edition)
  Book (includes tablet edition)
For any Special License Terms: Inside Only, no Covers
Exclusivity Editorial Only, no Ads
Extended Terms Up to full page
Multiple Categories 1 issue only (includes tablet edition)
  For 1 year
  $450 USD
  Includes (all):
  Direct Mail
  Corporate Report/Presentation
  Sales Giveaway and Business Cards
  Calendar or Greeting Card
  Brochure - Cover + Interior
  Tradeshow Banners + Displays
  Digital Media - Web + Social
  For 1 year
  Book Covers
  $950 USD
  Any Book Cover
  Includes (all):
  Hard Cover
  Audio Book
  For 5 years
  $1,250 USD
  Advertising use in (all):
  Press Ads in Magazine, Newspaper + Trade
  Display - Print + Digital
  Event Advertising - Program, Tickets
  Advertorial in Magazine, Newspaper + Trade
  Digital Media - Web + Social
  For 1 Year
  Large Format
  $3,000 USD
  Out of Home, including:
  Billboard - Print + Digital
  Wraps + Walls
  Transit Wraps
  Street Furniture
  For 1 year

The pricing structure they call Rights Managed isn’t really managed pricing based on actual usage, but much more like Getty's Rights Ready pricing that Getty launched in August 2006 and killed in 2009. Rights Ready was designed to simplify Rights Managed pricing for the customer, but from a revenue point of view it backfired.

Getty discovered that when the customer’s use was small and for a shorter time period the customer could usually find a less expensive image somewhere else. On the other hand RM customers that had been willing to pay more when their use was extensive loved RR because now they could get the image they needed for much less money. In the end RM sales and revenue declined because the customers could find what they wanted at lower prices and the RR sales didn’t make up for the RM loses.

Some RM photographers have pointed out that often they can get more than $450 for an image that is being used extensively in a marketing campaign and $5,000 to $10,000 or more for extensive use in an advertising campaign.

If you’re considering ImageBrief you might want to take a look at some photographer comments on Microstock Group.

Copyright © 2015 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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