ImageBrief Closes $700,000 Investment Round

Posted on 3/22/2013 by Jim Pickerell | Printable Version | Comments (0)

ImageBrief has raised a $700,000 round of financing from Square Peg’s Paul Bassat and Justin Liberman as well as other Australian investors. Originally based in Australia, the company has raised $2.2 million thus far.

Using ImageBrief art directors may request images they need for their current projects. Photographers can respond with images they believe match the request. Nearly all requests have very tight deadlines. Often the image must be delivered the same or next day.

The theory is that photographers have thousands of images that are not available in the major stock photo libraries. This service gives photographers a chance to be aware of current project they might never have heard about otherwise. Art buyers have a chance a way to find an image that exactly fits their requirements. Photographers can also take and submit new photos if the image is not already in their library.

Request in the past week included:
    Fresh images of people in a technology environment
    Woman sharing a secret with a stranger
    Girls having fun in Sydney, Adelaide and Melbourne

    Indian man and woman on food stall
    Trustworthy tradesman headshot
    Modern White Bathroom – colored elements
    Rock climber scaling a sheer cliff
    Mumbai and New Delhi street life

    Creative shots of Hurricane Sandy from Long Island
    Atmospheric Sicily – Timeless art shots
    Sinister moody images of Lucca and Tuscany
    Women chasing running man
    Lifestyle and Winter wellness
    A man under 50 sleeping in bed
    Couple kissing at Jubilee street party
    Edinburgh – moody landscapes view
    Maldives scenes at specific POV
    Asian street scenes at specific POV
    Dubai street scenes at specific POV
    Sydney street scenes at specific POV
    Images that Showcase either Budapest or Hungary?
Very detailed explanations of exactly what the art director wants, and in some cases reference images, are provided in each brief. The fee offered for an accepted image ranges from $200 to $1,000 in most cases, but up to $10,000 was offered in a couple of the above cases for an image that fit a very specific brief.

Founded in Australia in 2011, ImageBrief moved its commercial headquarters to New York towards the end of last year. In addition to Bassat and Liberman (who were already backers of the Company) Adrian MacKenzie and Anthony Klok were among the highly regarded internet entrepreneurs and investors that participated in this round.

The company has already sourced photos to Conde Nast, DDB, and BBDO. See our previous story at

Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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