IPStock Launch Blockchain Ecosystem For Stock Images

Posted on 1/12/2018 by Jim Pickerell | Printable Version | Comments (0)

IPStock, run by Geneva based company Intellectual Property Depository and Management (IPDM) that develops a unique fintech platform for visual digital assets, has announced the launch of pre-ICO for its blockchain registry of visual digital content copyrights.
The team of IPDM has worked in the visual content market for over 5 years. It has successfully created the vector images portfolio Macrovector, a cloud service for photographers and artists IPSTOCK.COM, and a premium vectors marketplace Vectorplace.com.

IPStock is a blockchain ecosystem designed for all marketplaces, content creators and consumers. It implements visual digital content registry on blockchain and license management through smart-contracts. It will be the first solution in the market to give access to both exclusive and royalty free content licenses. The company addresses the global stock images market which includes photos, illustrations, videos and other visual content, with projected market size of more than $10bln by 2022 where players buy and sell copyright licenses.

According to the business model, all content creators and participants  will be able to protect their copyrights and licenses, license both non-exclusive and exclusive content, avail themselves of transparent histories of every transaction and have flexible options that will save time and money on building content database while focusing on creating great products for their customers.
IPStock solution will significantly change the copyright market landscape and finally make this market as transparent and efficient as it should be.

"The main problem of The Global Stock Images Market which includes photos, illustrations, videos and other digital visual content is non-transparent, risky and inefficient market. Each agency has its own isolated and non-transparent database. Acting as a middleman, these agencies take up to 70% commission from each royalty payment. On the other side, the demand for the visual content is steadily growing by 7-10% in recent years and the turnover of the content market is estimated to be around $4-6 billion this year. So we believe that blockchain can disrupt and completely change the industry dominated by several big players such as Shutterstock, Adobe Stock and Getty Images", said IPStock co-founder and IPDM Director Yuri Emelin.

Alexander Belenkiy, IPStock co-founder and Head of Legal & Compliance adds: "Nowadays on the market there are no universal source of copyright proof, no authenticity guarantees, no licensing history, no reliable protection from lawsuits. Each agency has its own isolated and non-transparent stock images database. Decentralized system on blockchain will make it easy to control content copyrights & authenticity, manage licenses and avoid legal risks".
Askold Romanov, IPStock co-founder and CTO: "Our cloud service IPStock.com has been successfully used by thousands of creative artists around the world for the last two years to manage their visual content portfolios on dozens of marketplaces and stock agencies. By adding copyrights registry on blockchain and license management with smart-contracts to the existing platform we create an open and transparent ecosystem with benefits for all market participants: content providers, consumers and agencies and will become an integral part of the market infrastructure. Besides blockchain the project already utilizes big data and computer vision technologies to provide the world’s best cloud service for its users”.

New digital content market with IPStock:
    1.    Full control including the authenticity confirmation and control of plagiarism
    2.    Centralized uploading, management and license tracking with smart-contracts
    3.    Flexible management of license options for customer’s needs with smart-contracts
    4.    Complete and transparent transaction history
    5.    Registering and confirming subsidiary rights (items based on other items or its combinations)
    6.    Royalties distribution taking into account subsidiary copyrights as well
    7.    Full (or partial) commercial rights/copyrights transfer transactions support
For more about IPStock's Initial Coin Offering (ICO) check out this link. You can also review IPStock's Whitepaper here.

Copyright © 2018 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


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