New PNI Internet Site

Posted on 9/11/1998 by Jim Pickerell | Printable Version | Comments (0)



September 1, 1998

PNI has launched a new internet site at Users will

find four distinct collections:

  • Publishers Depot - This is a new access to PNI's flagship service which

    has over 350,000 images from almost 40 stock agencies

  • Branded Stores - In this section you can look at the work of a single

    agency. (You can also do that at Publishers Depot by entering the agency

    name as a search parameter.) So far there are two agencies in this section

    - FPG with about 1500 images and TIB with almost 9,000 images.

  • Signature Collections - At the moment there are four agencies in this

    section - Aurora, Check Six, nonstock and Outside Images. This niche

    enables focused image buyers to look a collections that specialize in

    certain specific stock categories.

  • Royalty Free Options - Users can license single images or purchase

    entire collections on CD-ROM through this site.

Users must register to get access to all but a small "guest area."

Currently PNI have over 40,000 registered users. After registering users

have immediate access to all images and can create lightboxes, price items,

download comps and access all tools and resources at no cost.

In all cases there are price schedules for certain uses. Each agency has

some flexibility in determining the type of uses that can be priced by a

schedule and the uses where some negotiation must take place. PNI handles

all negotiation with some input from the agency. PNI handles all billing

and collection.

It is our understanding that in the case of FPG, PNI takes 25% off the top.

FPG splits the remaining 75% with the photographer giving the photographer

37.5% of the gross sale price.

We suspect that PNI takes the same percentage from TIB sales, but that has

not been confirmed. An interesting problems arises with TIB's franchise

offices, like Chicago, and it is not clear how they intend to deal with it.

If a sale is made by PNI to a client in the Chicago area, does the Chicago

office of TIB get a piece of it? If so, how much? If not, why not?

Now would be a good time for photographers from FPG and TIB to check with

their agency and determine what percentage of the gross sale they will be

receiving for sales made through PNI.

Copyright © 1998 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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