New Revenue Model To Save Print

Posted on 2/17/2011 by Jim Pickerell | Printable Version | Comments (2)

Most print publications have recognized for some time that the handwriting is on the wall and the old business model for newspapers in particular where 80% of the cost of producing a newspaper was covered by advertising and 20% by subscriptions is no longer viable. To a large extent magazine publishers have the same problem.

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Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Fred Voetsch Posted Feb 17, 2011
    Just like stock photographers these newspapers need to think outside the printing press and find better ways to provide valuable content to their customers.

    They could do more to encourage locals to contribute content from local events and they could encourage local small businesses, independent artists, etc to offer freebies or samples, which would provide unique content, help build the reputation of those artists or businesses and would create a path for them to become future advertisers when they see how being a part of the local newspaper brings in business.

    The problem, much as we see among stock photographers, is that they once had a good thing and are unwilling to change unless forced to.

  • John Harris Posted Feb 18, 2011
    They are thinking "outside the printing press" but this thinking is predicated on is cheap deals from monopoly suppliers (to which you seem to want to add freebies from locals). One of the difficulties seldom mentioned is that even where day to day newspaper production is profitable, the huge debts taken on (and leveraged off) to finance consolidations & acquisitions push them into loss. News photographers have been forced to accept much reduced remuneration- for what is a large part of the content but a small part of the budget- to help pay for this, lowering production values and further reducing sales... Even with the massive potential savings of "no printing" publishers are now so used to pictures being dirt cheap it is hard to see the Ipad changing the mindset...

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