Number of Agencies Represented by CEPIC Shrinks

Posted on 8/26/2010 by Julia Dudnik Stern | Printable Version | Comments (3)

The number of picture agencies represented by European umbrella body CEPIC has decreased for the first time since it was founded—to fewer than 900. The organization attributes the change to the 2009–2010 economic crisis and deep structural changes within the industry. Specifically, these include the shift from print to digital uses and the struggle to not only adopt but monetize new technologies.

Aug. 26 correction: The original title of this article has been revised due to a factual error, with apologies. According to CEPIC, the organization itself did not shrink; it would be more accurate to describe the stock industry as getting smaller. While the global industry may contain roughly the same amount of national industry groups—which are in turn CEPIC members, the number of which keeps growing—fewer and fewer agencies remain in business with every year.—Julia Dudnik Stern

Copyright © Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


  • Christina Vaughan Posted Aug 26, 2010
    Saying that "CEPIC shrinks" is a misleading statement and has not dug below the surface of Sylvie Fodor's blog. The fact is that there is a huge change in the way that CEPIC is developing but this is in a very positive way as we engage in dialogue with more and more different types of visual communication companies. Anyone who attended CEPIC's annual conference in Dublin will have noted that far from "shrinking", CEPIC attendance was double on last year and delegates reported it as being one of the best congresses for years with many already booked in for 2011. I had a summer break from my CEPIC duties but watch for news from September of all the exciting developments and positive changes in what is still the leading trade umbrella for our industry in the world and will certainly not be "shrinking" under my watch! Christina Vaughan CEPIC President

  • Sylvie Fodor Posted Aug 26, 2010
    The title of this article is a gross distortion of the blog's content which actually says that Cepic's membership has GROWN.

    IN 2010, CEPIC represents one additional national association in France and our affiliate membership remains extraordinarily stable with approx. 50 affiliates in 20 European countries!

    The CEPIC Congress too has grown this year with representatives from 38 countries worldwide ...

    Quite a success if you consider that the "picture industry" as a whole has gotten smaller, as the blog states, with many traditional agencies closing doors, as we all know.

    I am surprised by this grob intrepretation of both title and content of the blog, considering that we actually acknowledge a growing interest in our organisation from countries in and outside the EU.

    Sylvie Fodor, CEPIC Executive Director

  • Alan Smith3 Posted Aug 27, 2010
    Shrinking depends on how you define stock industry. Cepic's law tells us that stock usage expands infinitely but the financial returns may be less. Cepic and its Congress are unique sounding boards for this international industry and this achievement enables everybody to come together to fight for fair copyright and prices, not just for the EU. However as the EU is the leader worldwide in how these matters are treated and Cepic, as well as being an NGO is a recognised EU organisation, an European Economic Interest Group(E.E.I.G), has a membership which whilst changing is also growing in recognition of the job it does and its importance. The meeting together in the agora of the tables is democracy at work, something which is very atractive to the many new agencies coming into the business.

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