pacaSearch Advances Search Results for Photo Buyers

Posted on 2/25/2010 by Julia Dudnik Stern | Printable Version | Comments (2)

On Thursday, the Picture Archive Council of America launched a proprietary tool to provide the industry with a free stock-image meta-search engine: pacaSearch.

While it will never be confused with Google, said PACA, the new search engine offers one key buyer benefit Google does not have: pacaSearch only returns results for licensable imagery—not personal pictures or ill-attributed material. “This can be especially problematic for professional image buyers,” explains the organization.

Doug Dawirs, the creator of pacaSearch, told Selling Stock that the search engine currently represents 53.6 million images, and that several large agencies not represented—such as Corbis and Dreamstime—have indicated intent.

Offering a combined index of multiple PACA member libraries, pacaSearch returns results by relevance and highest number of matches. Image licensing transactions are referred to original agency Web sites.

For member agencies, this means achieving broader online distributions of their image libraries at negligible costs. PACA also hopes that the new search engine will facilitate new relationships between buyers and member agencies. In addition, pacaSearch will offer participating agencies valuable information on site traffic, number of searches, most frequent terms used, and terms with no search results.

Perhaps most importantly, pacaSearch does not collect a fee, bounty or royalty of any kind. “PACA took on this project as a means to expose their members’ archives to a broader marketplace.  PACA is working to be an advocate for our members commercially as well as with industry standards and issues,” said PACA president Maria Kessler in a statement.

With additional reporting by Jim Pickerell.

Copyright © 2010 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


  • Maggie Hunt Posted Feb 26, 2010
    We are very supportive of this latest intiative. Fingers crossed! Let's spread the word, now!

  • Danita Delimont Posted Feb 26, 2010
    The article failed to include a link to the site. You can see it at or

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff