PhotoShelter And Greenfly Announce Strategic Partnership

Posted on 9/4/2019 by Jim Pickerell | Printable Version | Comments (0)

Libris by PhotoShelter and Greenfly Inc. have announced a strategic partnership to empower effortless content sharing across social media. This relationship unites Libris’ digital asset management platform for visual storytelling with Greenfly’s new product, Greenfly Connect, which fully automates the last-mile content workflow for social media. With the power of Libris and Greenfly, brands can now tap into the networks of their influencers and exponentially boost their reach across social platforms.

“Content without distribution is a lost opportunity. This partnership enables social teams to fully unlock the incredible potential of their visual assets housed within Libris, getting it into the hands of their community quickly to maximize social reach and engagement,” said Daniel Kirschner, CEO of Greenfly.

With Libris and Greenfly Connect, social teams can automatically access photos and videos from photographers and sort that content into galleries flowing through both systems. Then, based on tagging and metadata fields, they can automatically distribute that content via their community at scale across social platforms for a seamless sharing experience. The integration allows creative teams to push content out beyond their own channels and tap into the networks of their influencers. As one example, a professional sports team can share photos from the field with players in real time during a game.



"Thanks to this partnership, the brands we serve can now achieve a new level of social sharing at scale," said Andrew Fingerman, CEO of PhotoShelter. "There's nothing more powerful than the ability to capture and share visual content instantly. Now, teams can send it out automatically to individual community members (fans, players, influencers) for distribution. We're excited to partner with Greenfly to make this happen."

This partnership will be brought to life at this year’s Content Marketing World where the Libris and Greenfly integration will be used to capture, organize and share content in real time from the conference. Event attendees will be able to access photos and videos through the Greenfly app and share effortlessly from their phones.



Andrew Fingerman, CEO of PhotoShelter, and Shawn Green, former MLB player and founder and chairman of Greenfly, will be discussing the power of the integration during their session, Activate Your Super Fans with Real-Time Content, on Wednesday, September 4, 2019 in Cleveland.

The combined capabilities of Libris and Greenfly will enable sports teams and leagues, entertainment companies, and Fortune 500 organizations to automate photo and video asset consumption, organization and distribution — traditionally complex and manual operations — to transform their content workflows and see a more rapid return on content investments.

Greenfly and Libris first launched this partnership to power the inaugural season of the Premier Lacrosse League.



“Our content and engagement levels have been growing at an exponential rate,” says Tyler Steinhardt, Manager of Content of the Premier Lacrosse League. “The combined technology of Libris and Greenfly enables our players to instantly select and pull the exact images and content they are looking to post. We have a community of over 160 players who are very active on social media — and because of Libris and Greenfly, they can now share real-time content with their thousands of followers.”

To learn more about the power of Libris and Greenfly, watch an exclusive video interview with the Premier Lacrosse League.


Copyright © 2019 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Selling-Stock Now Free
Good News. Beginning today, Selling-Stock (www.selling-stock.com) is FREE to all readers. Try it out. Not only is it possible to read every new story on the site by simply clicking on the headline, b...
Read More
Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More

More from Free Stuff