Scoopshot Expands Photo and Video Crowdsourcing

Posted on 6/26/2014 by Jim Pickerell | Printable Version | Comments (0)

Scoopshot, reports that over 500,000 photographers and videographers from 177 countries contribute images to its service and that more than 70 leading media companies and brands including USA Today, News Corp Australia, Apple Daily, WAZ, Fiat, Finnair, Oxfam and many others use Scoopshot to gain instant access to a global pool of Scoopshooters. In the US, the Scoopshot user base has increased from 14,000 to nearly 50,000 in just six weeks.

User Generated Content Increases Engagement and Revenue

Publishers find that Scoopshot streamlines part of their publishing process, saves time and money, and creates new ways to harness user-generated content and drive audience engagement.  As media organizations compete to retain and engage audiences, publishers use Scoopshot to make entire communities part of the newsgathering process. Anyone with a smartphone and the Scoopshot application can contribute photos and videos of breaking news stories and brand experiences, and perhaps get paid for their work.

The photo assignment process (tasks) is fast and easy:  Publishers simply send specific assignments to local, national or a global pool of Scoopshooters. Once Scoopshooters receive smartphone push notifications, they capture images and upload them, all within seconds. All Scoopshot content includes publishing and commercial rights; publisher-created tasks can be sold to third parties, creating revenue share opportunities.

For publishers user generated content is becoming a particularly useful component in attracting and engaging Millennials. According to a recent study ( from Ipsos MediaCT, Crowdtap and the Social Media Advertising Consortium, Millennials consider user generated content 35% more memorable and 50% more trustworthy than other media types. Of the 18 hours Millennials spend with media each day, five hours are now dedicated to user-generated content.

Scoopshot’s Automated Image Authentication Protocols

While editors routinely source thousands of still or video images through social media or user-submitted email, authenticating user-generated content consumes hours of valuable editor time. Only Scoopshot has automatic, patent-pending image authentication processes that begins with image capture. Once a still or video image enters the ecosystem, authentication protocols examine images by geographical location, EXIF data, and resolution. Every image carries a unique Scoopshot identifier and the photographer’s name. This near-immediate validation process ensures that editors can immediately publish images in a safe, expedient manner.

Large Scale Results

Scoopshot was launched in 2010. To date more than 1.3 million photos and videos have been posted, more than 1000 tasks have been completed and Scoopshooters have been paid a combined total of over $500,000. Dozens of media brands have run successful user-generated Scoopshot Task campaigns:
    •    WAZ, Germany received 27,023 photos for “Show us your Favorite Coffee Cup”

    •    Boerderij, Netherlands received 13,200 photos for “Share your Family Farming”
    •    Apple Daily, Hong Kong received 2,922 photos for “Show us Your Valentine’s Gifts”
There are roughly 156 million smartphone users in the US, according to a recent Comscore report.

Check out the Scoopshot blog.

Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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