Scott Braut, New Head of Content For Adobe

Posted on 7/23/2015 by Jim Pickerell | Printable Version | Comments (1)

Adobe has hired Scott Braut, formerly VP of Content at Shutterstock. He has been named Head of Content and will drive the company’s overall content strategy and operations for Creative Cloud. Adobe says content is a strategic area of growth and focus as it builds a growing, strategic creative marketplace. Scott has over 20 years of experience in content licensing, product development, eCommerce, and digital media.

Adobe released the following interview with Scott.

This content role at Adobe is new. What will it be exactly and why did you create it?

Adobe has provided tools that support creativity and communication for over 30 years. The company recently launched Adobe Stock, the world’s first stock content service that’s both a standalone marketplace and part of its Creative Cloud service/offering. My responsibility as the head of content is to grow Adobe’s collection of photos, illustrations, videos and other creative assets, while supporting the artists who create that content. I consider it an amazing opportunity to serve the world’s largest community of content creators and consumers.

You have a lot of experience in the stock image/photo world. What do you think Adobe Stock will do for the industry and individual creatives? How can Adobe transform this industry?

At its core, stock represents creatives helping other creatives. Pre-existing content saves designers’ time and it saves them money. It enables them to quickly visualize and pitch ideas and concepts, and to combine licensed and original content into something new. For all content creators, it’s a tremendous asset and solution.

Adobe is unique because of the size of its community and because it’s the only company that offers a complete platform for creative talent, tools, collaboration, content creation and analysis. By providing creative assets directly through the Creative Cloud user experience, customers now have a seamless, fast, and easy way to license pre-existing content and incorporate it into their work.

That same community includes existing and potential contributors, who now have the ability to monetize their creative assets via access to millions of Adobe customers.

You can’t read a marketing article without hearing about the need for a content strategy and companies are creating even more videos, web pages, apps, tutorials and social channels to publish to. What trends are you seeing in the content space overall?

Content distribution has evolved from single- to multi-platform publishing, and we’re now in the era of publishing everywhere, social media, experimentation, personalization and optimization. As businesses develop relationships with an audience, content production matures from a marketing- and editorial-only activity into a collaborative, company-wide responsibility.

At the same time, there is a resurgent and increasing appreciation for quality content and storytelling. Companies are seeking out professional content creators because they want content that is compelling and engaging. With data and measurement becoming so pervasive, the question is no longer, “how many views did that piece of content have?” It’s “what action did your content inspire someone to take?” At a global scale, more is being asked of content than ever before.

How are enterprises’ content strategies evolving?

Enterprises are struggling to create new content faster than ever, and they suddenly find themselves faced with multiple challenges with respect to creating and managing content. This includes fostering team collaboration, creating the right content, measuring performance and staying organized. They’re looking for ways to unify brand voice and to make it easier for teams and individuals to collaborate and share insights internally. There is a sense of urgency to create content and engaging experiences, and to foster teamwork and organization.

What are some of the most unique ways you see content being consumed and created?

Augmented-reality apps, devices and “virtual retinal displays,” where images are projected directly onto the retina of the user’s eyes, intrigue me. While these devices are still in an R&D phase, experiments in wearable technology provide a glimpse of how content might be consumed in the future. At the same time, camera sensors reveal an otherwise-invisible world around us. Nikon recently produced a compact camera with an 83x zoom that’s powerful enough to reveal detail of craters on the moon. And camera sensors are more light-sensitive than ever before, allowing images to be captured in low-light conditions with unprecedented quality.

We’re creating a new relationship to the world around us, and we’re revealing an existing world that previously was not easily seen.

What’s something no one knows about you (but will now!)?

I’m a collector of papercraft pop-up and illustrated children’s books. I have three small children and there’s a magical hour every day that we read bedtime stories together. There are so many thoughtful authors and artists who invest themselves in nurturing young minds. I spend my days immersed in digital media, but you just can’t beat a book.

Copyright © 2015 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Danita Delimont Posted Jul 23, 2015
    Good luck to you Scott! Adobe's lucky to have you!

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff