Shutterstock Editor Surpasses 5 Million Users

Posted on 6/3/2019 by Jim Pickerell | Printable Version | Comments (0)

Shutterstock, has announced that its free design application, Shutterstock Editor, has surpassed more than 5 million users. The tool helps users, including creatives, designers, and marketers, to speed up their design workflow with easy-to-use, powerful editing functionality and customizable templates.

Since it’s launch out of beta in 2016, Shutterstock Editor has helped millions of users create and edit a range of marketing visuals such as ads, social media assets and presentations, without needing prior design education or additional software. Editor has become an essential design tool for busy marketers and small business owners who need professionally designed templates and the ability to build complete designs before committing to licensing an image for their project.

Key feature updates include:

  • Over 150 professionally designed templates including multi-page presentation templates.
  • Advanced multilingual text input support and over 150 fonts.
  • Perspective tool to simulate visual placements onto existing images of phones or walls.
  • Ability to collaborate with colleagues by sharing design before licensing content.
  • Seamless access to Shutterstock's full library of more than 260 million images for preview and download.
  • A search engine that shows related images to easily incorporate into template design.
  • Software Development Kit (SDK) enabling seamless integration of Editor into third-party workflows.
The new multi-page presentation templates are designed to help ignite creativity for engaging slideshows. Whether it’s a business update, major company initiative or fundraising campaign, a good presentation should be informative, engaging, and most importantly, well designed.

“Creating a design from scratch or finding design inspiration can be both time-consuming and frustrating for the busy marketer and small business owner,” said Sylvain Grande, SVP of Product at Shutterstock. “In the past three years, we have expanded our workflow capabilities and added functionality to our Shutterstock Editor application to make designing easier than ever for everyone. With this milestone, we know our users are engaged, finding value in the tool itself and are inspired by the professionally designed templates, helping them to work more efficiently and have more time to create other important projects.”

More Revenue?

It is nice that this tool provides expanded FREE service to more users, but does it do anything to generate more revenue?

As last reported Shutterstock had 1.9 million customers who at one time in the past 16 years have purchased an image from Shutterstock. Thus, less than 40% of the “Editor” users have ever purchased an image. The company has about 40,000 “Enterprise” customers generating about 40% of total revenue.  Growth in this segment of their business has been declining over the last year. Thus, the other 1,860,000 customers generated somewhere in the range of $374 million in 2018, or an average of about $201 per customer for the year.

Each Enterprise customer is counted as a single customer despite the fact that there may be many art directors acquiring images for the same account. Therefore, it is possible that many art directors within a single organization are using Editor while the purchases all fall to a single account. However, it still seems likely that many Editor users are not generating a single dollar for Shutterstock.

Copyright © 2019 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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