SuperStock Launches Value-Priced Image Collection

Posted on 9/28/2011 by Jim Pickerell | Printable Version | Comments (1)

SuperStock, a leading stock photography agency specializing in Contemporary, Travel, Fine Art, and Vintage imagery, has launched SuperFusion, a new collection of value-priced royalty-free images gathered from around the world.  The collection features images from top professional photographers including microstock stars Yuri Arcurs, Ron Chapple, and Andres Rodriguez.

The new SuperFusion collection launched with over 275,000 lifestyle, food, travel, and medical images—all priced at “midstock” levels from $15 to $119 in the US and £10 to £72 in the UK.  “Our customers told us that for some projects they needed imagery at lower prices. We felt it was important to meet that need without drowning our customers in millions of low-quality images. We used the same approach for SuperFusion that we use for our premium collections. We curated only the best images so that buyers can quickly find what they need,” said Lanny Ziering, CEO of SuperStock.

New Logo

SuperFusion was launched on the agency’s updated website, which sports a new logo and improvements to the website’s design and search functionality. This is the first phase of a project planned to complete in early 2012 that will completely revamp the SuperStock website. In 2012 the site will offer a faster checkout process and have a range of features allowing customers to personalize their experience.

Superstock’s new logo was created by Design Army, located in Washington D.C. Design Army is a recent winner in the 2011 Communication Arts Annual Design Competition. “Right from the start we were impressed with Design Army’s creative ideas and their insights into our customers and our brand,” said Ziering.

Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Bill Bachmann Posted Sep 28, 2011
    The race to the bottom continues....

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