VisualSteam Releases Stock Image Licensing Survey Results

Posted on 12/11/2017 by Jim Pickerell | Printable Version | Comments (3)

VisualSteam has released the results of its 5th Annual Survey of Creative Pros on the issue of Stock Image Licensing. The survey was sent to US art buyers, art directors, art producers, creative directors, photo editors and marketing professionals and provides a glimpse into what is driving image licensing today.

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Copyright © 2017 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Peter Dazeley Posted Dec 12, 2017
    Dear Jim, re your comment 'Photographers understand what they want, but they can’t produce such imagery - on speculation - for the prices customers are willing to pay.' Its very clear that today's stock photographers cannot produce imagery with high production values, as the likelihood of a return on their investment is tiny. The clients can ask for all they want but unless they are willing to pay its not going to happen. Whatever happened to the licence representing the value received by the client? How will the next generation of creators be able to afford to create?

  • Jeff Maloney Posted Dec 16, 2017
    As a former Getty stock photographer I have also stopped producing lifestyle images because of poor ROI. It seems that their is a standoff. Buyers want more quality but will not pay for it. Professionsals won't produce better images unless that time and financial investment is improved. What is the solution??? Perhaps an effort to educate the buyers on the very real costs of producing lifestyle on spec to meet their needs. However, the "Walmart" pricing over the last 10 years WILL NOT makes things easier for any of us. Getty and others need to make a stand and get back to real world pricing models and pull photogs away from Microstock. Just my two cents.

  • Jeff Maloney Posted Dec 16, 2017
    RE: " Getty Promotion Offers 31% Discount " This reeks of desperation on Getty's part and further pushes the industry's image down into the gutter and prevents professionals like from pursuing stock image production. Car makers offer models from Kia up to Ferrari at a variety of price points. They all seem to find buyers. Why haven't stock agencies followed suit? Jim, keep up the good work. We appreciate it!


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