Statistics & Surveys

Stock Photo Revenue Trends Survey

By Jim Pickerell | 670 Words | Posted 8/25/2016 | Comments
Selling-Stock is conducting a worldwide, blind Stock Photo Revenue Trends survey and is asking all photographers who earn money through licensing rights to some of their images to respond. Individuals can respond to the short, 8 question survey by going to this link. A full report of the results will be available to each respondent.

Shutterstock Q2 2016 Financial Results

By Jim Pickerell | 1913 Words | Posted 8/4/2016 | Comments
Shutterstock has reported Q2 2016 revenue of $124.4 million up from $104.4 million compared to Q2 2015. The growth is due mainly to new customers and increased activity by enterprise clients.

Distributor Sales Of Stock Images

By Jim Pickerell | 601 Words | Posted 7/7/2016 | Comments
Recently, I asked about 100 medium sized stock agents around the world a series of questions to try to get an understanding of the revenue generated from images supplied to them by other stock agencies as opposed to revenue from images the agent had collected directly from image creators.

Adding Images To iStock Produces Mixed Results

By Jim Pickerell | 5419 Words | Posted 7/4/2016 | Comments
Some iStock contributors continue to add significant numbers of images to their collections, despite the decline in the number of downloads and we presume revenue, since average prices per-image downloaded have also declined.

Stocksy: Impressive Growth

By Jim Pickerell | 724 Words | Posted 5/31/2016 | Comments
Stocksy has reported another year of impressive growth with gross sales of $7,928,745 million in 2015. That is up 126% from $3.5 million in 2014. The great news for image creators is that Stocksy paid out $4,323,735 in royalties. That’s 55% of gross revenue collected. In addition, because the company is a Co-Op, they were able to pay out an additional $200,000 in dividends to members who sold images during the year.

Revenue Per Image Comparisons

By Jim Pickerell | 663 Words | Posted 5/30/2016 | Comments
Most photographers use two different figures to track revenue trends – revenue Per-Image-Licensed and revenue Per-Image-In-Collection. It’s easy for a photographer to figure his own per-image-licensed figure, but it is very difficult to determine how that might stack up with all photographers because the specifics of the number of images are usually not available even when you know (or have some idea of) the gross revenue collected during the period.

Shutterstock Q1 2016 Financial Results

By Jim Pickerell | 1536 Words | Posted 5/4/2016 | Comments
Shutterstock has reported Q1 2016 revenue of $116.7 million up $19.1 million compared to Q1 2015. The growth is due mainly to new customers and increased activity by enterprise clients. Royalties paid to contributors during the quarter were about 29% of total revenue, or approximately $33.8 million. Currently, there are over 100,000 contributors meaning that the average contributor earned $338 during the quarter.

How Low Can Prices Go?

By Jim Pickerell | 1340 Words | Posted 4/14/2016 | Comments
How low can prices go? Is the volume of images used more important than earning money when an image is used? Must we accept whatever the customer is willing to pay, or is it possible, at some point to say NO? If there is such a point where is it? Most photographer will agree there is some point where the people representing our images should say NO, but there is big disagreement on where that point should be.

Photographers Quitting: Why Should Investors Care?

By Jim Pickerell | 1086 Words | Posted 3/28/2016 | Comments
After reading my previous story investors in stock photo companies as well as image buyers may ask, “Why should we care if professional photographers stop producing stock images?”

Global Market Size For Stock Images

By Jim Pickerell | 717 Words | Posted 2/16/2016 | Comments
Another leading global market research company, Technavio, headquartered in London, has taken a look at the global still image market and concluded that it will exceed USD 4 billion by 2020, growing at a CAGR (compound annual growth rate) of over 7%.

Turning RM Into Microstock

By Jim Pickerell | 948 Words | Posted 12/18/2015 | Comments
Ever since Getty Images invented Premium Access (PA) licensing image creators have been upset that their images were being licensed to some users for ridiculously low prices. Often images licensed in this manner are ones that have been extremely costly to produce. For at least one contributor Rights Managed PA sales now represent 66% of total sales at an average price of $12.00 and over half the sales are for $4.35 or less.

Global Ad Spend Trends

By Jim Pickerell | 663 Words | Posted 10/20/2015 | Comments
eMarketer forecasts that the total worldwide ad spend in 2015 will be $569.65 billion. Global digital ad spend will jump 18% compared with 2014 and reach $170.17 billion, or 29.9% of the total advertising market.

Growth Of Digital Advertising

By Jim Pickerell | 378 Words | Posted 9/17/2015 | Comments
According to Zenith Optimedia total worldwide ad spend was about $510 billion in 2014 and Internet advertising (incluiding mobile) was about $122.4 billion in 2014. By 2017 digital is expected to be almost one-third (32.3%) of all global advertising or about $188 million.  

Visual Stream Announces Results of Art Buyer Survey

By Jim Pickerell | 844 Words | Posted 9/10/2015 | Comments
VisualSteam has announced the results of its annual survey of art buyers regarding the use of stock photography and video. Getty Images, iStock Photos, and Shutterstock take the top 3 spots (in that order) as the go-to resources for art buyers.

Getty’s Bonds And Loans Rally

By Jim Pickerell | 220 Words | Posted 8/21/2015 | Comments
According to Bloomberg (July 30th) Getty Images Inc.’s bonds and loans rallied as a report to creditors showed improving profit after several quarters of sinking earnings.

Most Images Race

By Jim Pickerell | 271 Words | Posted 8/21/2015 | Comments
Shutterstock has won the most images race with Alamy. Shutterstock now has more than 60 million royalty-free images in its collection in addition to 3 million video and music clips for a total of over 63 million pieces of content.

Where Is The Stock Photo Industry Headed?

By Jim Pickerell | 117 Words | Posted 8/13/2015 | Comments
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.

Design & Emotion In Stock Photography

By Jim Pickerell | 125 Words | Posted 7/23/2015 | Comments
Shutterstock has released a new infographic on Design and Emotion in Stock Photography.

Shutterstock Stock Under Heavy Pressure

By Jim Pickerell | 512 Words | Posted 7/15/2015 | Comments
Shutterstock (SSTK) was under heavy pressure Tuesday (-7.2%) after Morgan Stanley initiated coverage on the stock with an Underweight rating and a price target of $40. The company traded down 6.49% on Tuesday, hitting $52.33.  About 6% (2,134,222 shares) of the company’s stock traded hands. Morgan Stanley analyst Dean Prissman said based on their proprietary AlphaWise study and bottom-up analysis, they believe Adobe's aggressive entry into Shutterstock's market is set to pressure growth.

Visual China Group Resumes Trading Shares

By Jim Pickerell | 251 Words | Posted 7/14/2015 | Comments
Visual China Group (VCG), the Getty Images representative in China, has resumed trading on the Shanghai Stock Exchange and Shenzhen Composite market in China. The stock closed at 27.52 RMB ($4.40) per share up from 25.02 RMB ($4.00) last week when trading was suspended.

What Investors Want To Know About Stock Photography

By Jim Pickerell | 2080 Words | Posted 7/10/2015 | Comments
Lately, I’ve been getting a lot of questions from investors trying to assess the stock photo industry growth potential and figure out where Shutterstock, Adobe and Getty Images are headed. In general here is what I’ve been telling them.

Adding Images To iStock: Contributor Trends

By Jim Pickerell | 6317 Words | Posted 7/6/2015 | Comments
An increasing number of iStock’s most productive contributors seem to be pulling back on their production of new images. Of the 430 photographers and illustrators we have been tracking for more than four years only 34% have added more than 100 images to their collections in the last six months. That leaves two-thirds of this group of contributors who have added fewer than 100 images or removed images from the collection.

iStock Photographer And Illustrator Comparisons

By Jim Pickerell | 5858 Words | Posted 7/6/2015 | Comments
Since 2009 I have been tracking the image downloads of some of iStock’s leading contributors. Beginning in 2012 I increased the number of individuals tracked on a semi-annual basis to 430. While 430 is only a small percentage of iStock’s total contributors which number more than 100,000 combined this small group has at least 55,479,000 downloads and given the way iStock reports these numbers possibly as many as 58,416,000 downloads. I believe these numbers represent about one-third of all iStock downloads since the company’s founding in 2002.

Microstock Image Revenue Will Decline

By Jim Pickerell | 562 Words | Posted 6/17/2015 | Comments
Thanks to Adobe Stock gross microstock revenue will start to decline. Let me explain why. I estimate that about $143 million of Shutterstock’s 2014 revenue came from subscription and that there were about 114 million subscription downloads. It all those customers were to switch to Adobe Stock they could probably get all the images they need for $43 million or less and save $100 million annually. Check out the numbers.

Competition: Who Has The Market Advantage?

By Jim Pickerell | 719 Words | Posted 6/8/2015 | Comments
During the CEPIC Congress in Warsaw a Russian stock photo agent told me that Russian photographers can live and support a family very comfortably on 50,000 roubles a month. At today’s currency exchange that works out to about $886 per month or $10,632 per year.