Ad Agencies Turn Away From Stock To Assignments

Posted on 5/27/2019 by Jim Pickerell | Printable Version | Comments (0)

As more and more consumer are turning to social media for information about the products and services they want to buy Ad agencies and brands are finding that they must up the quality of their offerings in order to get attention. According to Erik Radle, CEO of Dallas-based Miller Ad Agency, “People are finding out that the content has to just sing. It has to just dazzle. We’re spending a lot of time doing photo shoots because the days of stock photography being meaningful on social media are over. That just doesn’t cut it any more and will get you ignored.”


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Copyright © 2019 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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