The Future of Advertising

Posted on 12/29/2014 by Jim Pickerell | Printable Version | Comments (5)

Before reading this colloquy between Paul Melcher and myself the reader should review my story on “Authentic And Real Images” and all the comments that started our whole conversation. Paul makes some excellent points. To a large extent I agree with his entire analysis. There is about to be some dramatic shifts in the way advertising is delivered. These stories look at some of the implications for photographers.

Get the Full Article (2 Credits)

Have an Account?

Access to this site is an exclusive benefit for you. Enter your username and password in the form above. If you don't remember your password you can reset it at any time.

Keep me logged in

Forgot your password?

New to Selling Stock?

Selling Stock is an on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.

Buy Credits

Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.

Comments

Larry Minden Posted Dec 29, 2014
Speaking of advertising and photography, are we all aware that Pinterest has just opened up the platform to collect ad revenues from page views of your pictures and mine:
http://mashable.com/2014/12/29/pinterest-promoted-pins-all-advertisers/

Bill Bachmann Posted Dec 29, 2014
I can't wait to see the lawsuits coming when advertisers use photos of Joe Smith for a campaign and he sues them for using it. THAT in itself will stop advertisers to think before they jump on Instagram photos taken for fun of someone! What do you say about that, Jim??

www.billbachmann.com

Paul Melcher Posted Dec 30, 2014
Instagram not a photo agency ? think again : http://www.inc.com/jill-krasny/the-rise-of-instagram-marketing-agencies.html

Paul Melcher Posted Dec 30, 2014
Jim, to expand on our conversation : http://blog.melchersystem.com/2014/12/30/buying-audience/

Jaak Nilson Posted Dec 31, 2014
How photographers, content creators can survive all this embedded business. How we could get a normal fee for our images.
Instagrammers, they do not wish usually money. They have regular work.

Post Comment