Corbis, Crestock, April Fool's

Posted on 4/2/2008 by Jim Pickerell | Printable Version | Comments (0)

By: Jim Pickerell

Many in the industry were surprised on April 1st when they went to and discovered that " today announced a definitive agreement to acquire Corbis in a cash and asset transaction valued at approximately $625 million USD. "

According to the press release, a group of Scandinavian investors and the Norwegian government fund organization Innovation Norway had supplied funding for the acquisition.

In fact, it was an elaborate April Fool's joke. We hope Gary Shenk and Bill Gates were amused. The alert among you, however, did not fail to notice the date of the announcement. The description of how Corbis would operate as a separate brand, combined with a rudimentary "Crestock-style" Corbis logo was just one clue.

Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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