PicApp Available Through Glam Apps

Posted on 11/19/2008 by Julia Dudnik Stern | Printable Version | Comments (0)

Glam Media Network, which unites the industry-leading Glam.com with over 700 women-centric Internet properties, has launched Glam Apps Platform. The open-source service connects Glam network network publishers with online application developers—including PicApp, the image-licensing spin-off of Israeli monitoring company PicScout.

The platform offers Glam network publishers functionality improvements for their Web sites. PicApp delivers embeddable stock, news and celebrity image content from Getty Images, Corbis, Splash News and other well-known brands. The business model is in use all over the Web: publishers choose to either pay for using PicApp or run ads alongside images.

Glam takes a portion of the revenue generated by all applications, which number 19 at the platform’s beta launch. In addition to PicApp, there is Glam’s own video-embedding tool and a host of third-party products that embed quizzes, polls and RSS feeds into Web sites wishing to supplement proprietary content.

Glam Media reported 88 million unique visitors and 2,633 million page-views in September. In addition to its women-targeting flagship, the publisher just launched Brush.com to target men.

Copyright © 2008 Julia Dudnik Stern. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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