Is Shutterstock Headed Toward Eliminating Creators?

Posted on 5/17/2019 by Jim Pickerell | Printable Version | Comments (0)

A reader wrote recently that he believes Shutterstock’s efforts to add huge quantities of image to its collection, as I discussed in recent article, is a “calculated plan” to eventually eliminate the need for photographers. He believes that by “feeding these images into their AI machines they will be able to learn exactly what their customers want.” Then, it is his contention, that Shutterstock will be able to “deliver custom made images (which Shutterstock would create) to clients.” He argues that ”this would just be machine work and there would no longer be a need for image makers or even computer graphic designers.”


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Copyright © 2019 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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