Licensing In The Digital Age

Posted on 4/6/2011 by Jim Pickerell | Printable Version | Comments (0)

Prior to 1976 a commissioning client owned the copyright to images created by photographers. At that time the vast majority of images that appeared in publications and advertising were created on assignment. The 1976 copyright law changed all that and gave photographers control of their work and the ability to license narrow and specific rights. Now, the business world is pushing photographers back into a model that looks very much like pre-1976. The promise of a continual income stream from our creations often seems distant and unobtainable.

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Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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