Instagram Look: Is It A New Advertising Trend?

Posted on 6/27/2014 by Jim Pickerell | Printable Version | Comments (0)

In May AdAge reported that the New York based social media agency Laundry Service has discovered that Instagram photos perform better than more professionally shot photos. The agency found that while regular photos achieved 2.35% click-through rate, Instagram photos achieved an 8% click-through. And even better, Instagram photos led to a 25% increase in conversion rate.

Get the Full Article (1 Credit)

Have an Account?

Access to this site is an exclusive benefit for you. Enter your username and password in the form above. If you don't remember your password you can reset it at any time.

Forgot your password?

New to Selling Stock?

Selling Stock is an on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.

Buy Credits
Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz
Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

Please log in or create an account to post comments.