Shutterstock Acquires Amper Music

Posted on 11/13/2020 by Jim Pickerell | Printable Version | Comments (0)

Shutterstock has announced the buyout of AI-driven music platform Amper Music for an undisclosed sum. The move adds to a growing trend of stock image sites getting involved in rights-free music. Earlier this year, Adobe inked a deal to carry rights-free music catalogs from both Epidemic Sound and Jamendo, while Getty Images also hosts a royalty-free music library by Epidemic Sound.

Shutterstock, though, is going the AI route: Amper Music enables its users to create and customize original music by using over 1 million individual audio samples recorded by musicians on thousands of instruments. The company claims to hold the world’s largest dataset of musical composition algorithms. As part of the transaction, Amper’s employees will join the Shutterstock team.

Shutterstock’s acquisition of Amper strengthens its capabilities in artificial intelligence, particularly in content search and discovery of tracks composed by Shutterstock’s community of artists as well as editing tools for Shutterstock users.

Shutterstock stated today that its Amper acquisition will augment its R&D efforts to “bring valuable new innovations that enable faster and simpler content production for prosumers, businesses and professional content creators”.

Stan Pavlovsky, Shutterstock CEO said, “We’re deeply focused on finding ways to deliver differentiated customer experiences via innovation in our product & services offering. We’re delighted to welcome the Amper team to Shutterstock. We’re deeply focused on finding ways to deliver differentiated customer experiences via innovation in our product & services offering.The infusion of Amper’s technology and talent augments our efforts on this front.”

Amper’s Chief Executive Officer Drew Silverstein, added: “We’re excited to be acquired by Shutterstock as this partnership will bring Amper’s Creative AI to Shutterstock’s global customer base and represents a great advancement in enabling anyone to express their creativity through music, regardless of their financial resources or technical and artistic expertise.”

Copyright © 2020 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz


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