Billboards: A Place For RM

Posted on 10/6/2009 by Jim Pickerell | Printable Version | Comments (12)

An Atlantic City billboard that uses an image shot by Jon Feingersh illustrates a discouraging trend in stock-photo pricing. Feingersh produced the image two years ago, as part of a $35,000 Venezuela shoot. A decade ago, The Stock Market probably would have licensed one of Feingersh's images for billboard use at between $4,000 and $5,000; the photographer would have received 50% of the sale. Today, however...

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Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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