Modified Rights Ready Pricing

Posted on 8/26/2008 by Jim Pickerell | Printable Version | Comments (0)

This MRR Pricing Guide.pdf was prepared in early 2008 and describes a pricing strategy that would enable the licensing of any image to small users for very low prices and the same image to commercial users for traditional prices based on broad categories of how the image will be used.

A primary motivation for developing this strategy was to maintain simple, easy to understand pricing for the customer while at the same time more reasonably compensating image producers for their work, based on the value received by the customer.

In some cases the rates paid RM sellers will not be as high as they have been in the past, but I believe that the ability to sell into the entire market rather than a very small percentage of it will more than make up in revenue for anything lost on the top end. RF and Microstock sellers should benefit significantly from this method of establishing prices.



With this strategy it would no longer be necessary to license some images as RM, others as RF and still others as Microstock. Every image could be licensed at all price points.

The numbers in the booklet are there for illustration purposes only and not necessarily the ones that should be used. Anyone who chooses to adopt the strategy is free to adjust the numbers in any way, although based on my experience I believe these numbers are a good starting point.



There may be other categories, particularly in the area of small uses that need to be added. It may also be advisable to add a few more circulation breakdowns in some categories, particularly on the lower end.


Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Selling-Stock Now Free
Good News. Beginning today, Selling-Stock (www.selling-stock.com) is FREE to all readers. Try it out. Not only is it possible to read every new story on the site by simply clicking on the headline, b...
Read More
Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More

More from Free Stuff