Stock Photo Prices - Free Standing Inserts

Posted on 9/5/2008 by Jim Pickerell | Printable Version | Comments (0)

Free standing inserts are advertising supplements that are inserted in newspapers. They are entirely advertising with no editorial content. The ads usually have coupons with them and sometimes the photo is used on the coupon as well as in the ad. The base numbers in the schedule below are for use in the insert only and do not include a fee for the coupon.

Circulation 1/4 1/2 3/4 full page cover
over 20 million 1575 1969 2363 2756 3544
20 million 1400 1750 2100 2450 3150
10 million 1138 1422 1706 1991 2559
5 million 963 1203 1444 1684 2166
3 million 823 1028 1234 1439 1851
1 million 700 875 1050 1225 1575
500,000 560 700 840 980 1260
250,000 490 613 735 858 1103
100,000 448 560 672 785 1008
50,000 403 503 604 704 906
25,000 or less 350 438 525 613 788


Notes: If there is a second use of the picture on the coupon on the page, add an additional $300 to $500.




CONSULTATIONS


In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes. 


Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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