Stock Photo Prices - Magazine Reprints

Posted on 9/6/2008 by Jim Pickerell | Printable Version | Comments (0)

When magazines do a favorable story on a company or product, the company often requests reprints of the story to use in marketing and public relations. These reprints often have great value for the company because they represent an independent point of view.
Circulation 1/4 page 1/2 page 3/4 page full page
over 10,000 1500 1995 2490 3375
10,000 1200 1596 1992 2700
5,000 1050 1397 1743 2363
2,500 800 1064 1328 1800
1,000 700 931 1162 1575
500 350 466 581 788
250 210 279 349 473
100 100 133 166 225
Negotiating Tips
  • Magazines charge for reprints. The fee photographers charge for this usage should be based on advertising pricing, not editorial. Reprints are used as advertising by the organization purchasing them. Their distribution is also very targeted giving them an even higher value than normal advertising. It is a good idea when licensing rights for editorial use to specify on your invoice that reprints are not allowed without negotiating an additional fee.
  • Another source you might want to consider is Seth Resnick's pricing schedules for these uses. They can be found at: www.sethresnick.com/photographersonly/magazinereprints.html


  • CONSULTATIONS




    In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes.


    Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

    Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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