Stock Photo Prices - Display Advertising

Posted on 9/6/2008 by Jim Pickerell | Printable Version | Comments (0)

All rates are based on a single photo being used. In cases where several photos belonging to a single photographer are used in one display discounts should be offered on each photo after the first one. In cases where several photos are used from different photographer each photographer should ask for the top price as if only one photo was being used.

Billboards

Locations 3 months 6 months 9 months 1 year
First use 1200 1596 1992 2400
For each additional        
billboard add: 11 15 18 22
100 billboards 2289 3040 3799 4578




For 30 sheet size, specific time, one year limit. Also for billboards on the side of buses and trucks.

Point of Purchase Banner or Mural



Unlike smaller point of purchase pieces (see POP), banners and posters 2x3 feet or larger should be priced differently. Fewer of these items are produced and usually only in limited locations. It is important to take into consideration the time they will be displayed.

Locations 3 months 6 months 9 months 1 year
First use 745 991 1237 1490
For each additional        
billboard add: $6.00 $8.00 $10.00 $12.00
100 billboards 1339 1783 2227 2678


Duratrans, Display Chromes or Electronic Posters



Duratrans, Display Chromes or Electronic Posters vary greatly in size and in how they are used. Some are used in trade show exhibits. Others may be used as small billboards, kiosks or transit posters. See these other categories, particularly if multiple copies are being made.

Size in inches 16x20 24x36 36x48 48x60 72x96
First use 550 720 832 1180 1505
Additional Copies $10.00 $11.00 $12.00 $14.00 $16.00


Bus Kiosk or Transfer Shelter

These multisided stands are usually found in high traffic areas like malls and airports. The number of units is often smaller than Transit Displays, but given the traffic that passes by them they may have similar impact. The significance of the locations should affect the price.

Locations 3 months 6 months 9 months 1 year
First use 715 951 1187 1430
For each additional        
billboard add: $6.00 $8.00 $10.00 $12.00
100 billboards 1309 1743 2177 2618


Note: Add a 30% to 50% surcharge for major high density terminal locations.

Transit and Airline Posters

Locations 3 months 6 months 9 months 1 year
more than 5,000 1430 1902 2374 2860
5,000 1194 1588 1982 2388
2,500 1044 1388 1733 2088
1,000 894 1189 1484 1788
500 751 998 1246 1502
less than 500 715 951 1187 1430


Transit Card

These are bus or subway panels on the interior of the vehicle which reach a captive audience while the vehicle is operating. Usually this advertising is local. The base numbers in this chart are structured for local usage only.

Locations 3 months 6 months 9 months 1 year
more than 5,000 1029 13687 1707 2057
5,000 908 1207 1506 1815
2,500 805 1070 1336 1609
1,000 708 941 1175 1416
500 635 845 1055 1271
less than 500 605 805 1004 1210


Taxi Card

Taxi cards are usually exhibited externally so they can be seen by people outside the taxi.

Locations 3 months 6 months 9 months 1 year
more than 5,000 935 1244 1552 1870
5,000 825 1097 1370 1650
2,500 732 973 1214 1463
1,000 644 856 1068 1287
500 578 768 959 1155
less than 500 550 731 913 1100


CONSULTATIONS

In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes.


Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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