Stock Photo Prices - Calendars & Greeting Cards

Posted on 9/6/2008 by Jim Pickerell | Printable Version | Comments (0)

The schedules below are for promotional calendars or datebooks that are produced to promote a business. If the use is for a retail calendar or datebook you will probably find it necessary to reduce these numbers by 20% (multiply the base number by .8).
Promotional Datebook

Press Run 1-5 6-10 11-25 over 25
  images images images images
over 500,000 540 486 432 378
500,000 500 450 400 350
250,000 459 413 367 321
100,000 405 365 324 284
25,000 365 328 292 255
10,000 319 287 255 223
under 10,000 270 243 216 189
Note:
    The above prices are per-image prices.
    For the cover add at least 100% to the first photo base number.


    For exclusivity in a particular industry or market add 50% to the base number for the photos.

Promotional 12 Sheet Calendar

Press Run 1-3 4-8 9-12 Single
  images images images hanger
over 500,000 1150 1035 920 2300
500,000 1035 932 828 2070
250,000 955 860 764 1909
100,000 863 776 690 1725
25,000 765 688 612 1530
10,000 667 600 534 1334
under 10,000 575 518 460 1150
Note:
    The above prices are per-image prices.
    For the cover add at least 50% to the first photo base number.


    Single Hanger prices are much higher than 12 sheet calendar prices because the image will be viewed for an entire year, not just one month.

Retail Calendars and Datebooks

For retail calendars multiply the above number for promotional use by .8.



Greeting Cards and Postcards

Greeting Cards, retail            Up to 10,000 print run            500

If there is to be an e-greeting card in addition to the printed card add 45% to the basic fee.
If it is an e-greeting card alone charge the same fee as if it were a printed card.

Charges based on the length of the license:
If the license is for a card that will be distributed online then it is appropriate to charge additional fees based on the length of time the image will be available for use. We believe the base price should be for 1 year and each additional year should be an additional 20%

    1 year  - base price
    2 years – add 20%
    3 years – add 40%
    4 years – add 60%
    5 years – add 80%

If the use is for a printed card only then the fee should be based entirely on circulation regardless of how long the card is available for sale.

Note: Add $0.02 per card for additional cards above the 10,000 press run.

Postcards, retail                   Up to 10,000 print run            450

Promotional or advertising
Postcards                              Up to 10,000 print run           600

For larger print runs use the fees found in the Brochure category

Notes: Add $0.02 per card for additional cards above the 10,000 press run.
           For world rights add 50%


CONSULTATIONS

In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes.


Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff