Getty Images is expanding its support of the annual National Student Advertising Competition, organized by the American Advertising Federation, by establishing a new annual prize for most effective image use in ad campaigns. The $1,500 prize, a grant to the winning school's next NCAS team, will be awarded for the best overall use of imagery. The team's presenters will also receive a framed photo from the Getty collection.

For several years, Getty has provided free imagery to the 150 colleges and universities that regularly compete in NSAC. In addition to unlimited low-res comp images, competing teams have access to up to 10 high-resolution images and film clips for use in final projects. The new grant aims to offset the costs of participating.