Creatives Admit to Image Theft Without Remorse

It is not just the general public's right-click-and-save mentality image producers and agencies need to worry about. While stock-photo professionals assume that those employed in creative jobs are at least conversant with copyright, a new Deutsche Telekom survey revealed that nearly half (44%) of marketing, public relations and publishing professionals think that a royalty-free image is an image that can be used without payment. Worse yet, 37% of respondents admitted having used images illegally by swiping them off the Internet.