Denver-based Thought Equity Motion announced that its library has grown to over 250,000 clips, which the company says is twice the size of its nearest competitors. Though Equity also claims to have the industry’s most advanced delivery platform for high-definition content: Nearly all of the digital footage files licensed by the company are delivered online.
Though Equity says the demand for quick access to HD content is driving the shift from tape to Internet delivery, which is faster and cheaper. As all television goes digital by February and content producers feel the pressure to create in HD, they are faced with challenges such as finding quality content and managing very large file sizes of HD clips.
Still, demand for HD motion content keeps growing. Though Equity expects its library to nearly double in size this year to meet this demand. In addition to offering buyers a comprehensive inventory, Thought Equity was first to market with an HD-capable online delivery platform three years ago. The company now delivers approximately 5,000 files per week, with 92% of these delivered via online download.
Though Equity has also introduced new HD tools, such as a custom edit-system integration tool that allows buyers to work with low-resolution footage and then download only the exact portions of stock clips for use in the final edit. This reduces the download time by as much as 70%, streamlines the purchasing process and minimizes storage requirements for the buyer.
Founder and CEO Kevin Schaff says this and other Thought Equity technologies directly affect producers’ bottom line, saving time and money in the production and editing processes. Schaff describes the Thought Equity customer experience as “next level.”