Photojournalism cooperative Magnum Photos and OnRequest Images have partnered to fill a demand for editorial photography in advertising. According to OnRequest chairman and CEO David Norris, leading brands want a more realistic editorial style for their ads. Magnum, which has a 60-year history of award-winning journalistic photography, will now be among a global group of photographers that produces commercial imagery for OnRequest clients. Magnum New York managing director Mark Lubell said the agency looks forward "to working with a partner that has such a deep passion for quality and respect for artists."