Baby-Proofing Cutcaster
Posted on 8/13/2009 by Julia Dudnik Stern | Printable Version |
Comments (3)
When Cutcaster announced its Betta Than Vetta image collection, its intent to ride on the coat tails of an earlier iStockphoto launch was patently obvious. The announcement was predictably followed by a cease-and-desist letter from iStock and a new, definitively Betta, product name for Cutcaster. Even those paying close attention to the micro segment quickly dismissed the entire thing as a weakly conceptualized publicity stunt, but Cutcaster founder John Griffin continues to fascinate onlookers with ramblings so devoid of professionalism as to cast doubt on the validity of his entire enterprise.
Copyright © 2009
Julia Dudnik Stern.
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