Advertising Effectiveness: Eye of the Beholder
Posted on 7/31/2009 by Julia Dudnik Stern | Printable Version |
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A recent Linkedin and Harris Poll study of consumers and advertisers involved in the advertising decision-making process revealed disparate views. Apparently, those who determine the look-and-feel of an ad campaign are not necessarily in sink with their target audience's opinion. Still, both sides agree on some approaches, such as ads that are entertaining or funny.
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Julia Dudnik Stern.
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