How To Become A Pro Photographer, Part 3 - Marketing and Self-Promotion

Marketing is where things start to get scary for some photographers. After all, we’re passionate enough about our imagery to want to make this our full or part time profession, and we’re certainly adept with technology and digital imaging gear. However, this is where photography starts enter the business realm, which, unfortunately, doesn’t always come easy to some creative and artistic types. However, photographers are good at creative problem solving, right? Well, marketing is the same thing. It’s solving a very simple creative problem that can easily be summed up in one sentence. “How can I convince clients to hire me?”